This anti-ageing Body Shop product sells every 27 seconds

body shop drops youth concentrate

With so many beauty products on the market, it can be difficult to know which ones are best for us.

But usually a product that is bought every few seconds, with hundreds of positive reviews, can't be anything but great, right?

The Body Shop iconic Drops of Youth™ concentrate is one of their bestsellers - with one bottle of the stuff being sold every 27 seconds. That's three times every minute!

Their gel-like serum, which introduced a reinforced formula earlier this year, is a popular anti-ageing product, and is infused with three plant cells; edelweiss from the Italian Alps, criste marine and sea holly from the Brittany Coast, to help your skin feel smoother and super-hydrated.

SHOP NOW: Drops of Youth™ Concentrate, £34, The Body Shop

However, that's nothing we haven't heard before - so we thought it would be a good idea to take a look at reviews from customers, to see how they liked the Drops Of Youth concentrate.

And it seems that it has plenty of fans, winning almost all five star reviews on the Body Shop website.

One customer commented, 'this is an amazing serum! instantly absorbed with an amazing matte but smooth finish, it constantly hydrates the skin making it feel more plumped and radiant!'

MORE: The Body Shop launches new refreshing body care range made from supermarket waste

While another shopper agreed, writing, 'Love this product! My skin feels and looks amazing just after a few days use!'

And a third said, 'regular use has seen my face feels more toned and firm, the skin looks illuminated and bouncy.. i hardly need make up on ...'

But if serums aren't your thing, never fear. The Body Shop have also launched a new Drops of Youth™ Sheet Mask, which is infused with the same concentrate as the facial serum.

SHOP NOW: Drops of Youth™ Youth Concentrate Sheet Mask, £5, The Body Shop

The sheet mask is on sale for just £5, and will give you a targeted shot of skin goodness if you want your skin look refreshed and hydrated.

But one of the best parts is that the mask is actually full biodegradable, meaning it will disintegrate in just a month.

Perfect for those who are concerned about their effect on the environment.

Amy Hunt
Amy Hunt

Amy Hunt is Life Channel Editor at, having been with the brand since 2015. She began as the magazine's features assistant before moving over to digital as a News and Features Writer, before becoming Senior Writer, and now a Channel Editor. She has worked on either women's lifestyle websites previously too—including Woman's Weekly,, Woman, and Woman's Own. In 2019, Amy won the Digital Journalist of the Year award at the AOP Awards, for her work on She is passionate about everything from books, to homes, to food and the latest news on the royal family. When she isn't editing or updating articles on cleaning, homewares, the newest home gadgets, or the latest books releases for the website, she's busy burying her nose in a gripping thriller, practising yoga, or buying new homeware of her own.