Beauty fans are raving about this collagen range from Holland & Barrett that sells one every two minutes

It's flying off the shelves

(Image credit: Getty)

A beauty collagen range has been selling out in Holland and Barrett - with fans raving about its 'amazing results'.

Whether you're obsessed with retinol eye creams, or you're looking for the best moisturizer for your dry skin, collagen is the go-to skincare ingredient that will help retain the elasticity in your skin. 

Many beauty brands have introduced it to their creams and serums, while you can also find the ingredients in shakes and powders - including Holland & Barrett's new Dose & Co range - which has been a sell-out since it launched this month.

Dose & Co, which is co-owned by Khloe Kardashian and nutritionist, Libby Matthews, sold one product every two minutes in the first three days following its launch, with fans rating the range 5/5 online.

The range, which starts at £26.99, include seven collagen and protein powders in vanilla, caramel and chocolate flavours, with benefits for hair, skin and nails.

While beauty fans have been raving about it, with one taking to the brands Instagram to say: "Just bought the vanilla flavor today at Target @doseandco it is so good!!"

Another raved about how the powder had transformed her looks and her health: "My body has never felt so rejuvenated! I’m truly AMAZED with the results inside & out!"

Sophie Rose, trading director at Holland & Barrett, reveals they've seen a demand for collagen capsules and supplements grow significantly over the last 12 months.

She says: "Habits have changed recently and we know many people are thinking more about their wellness routines. The growing ‘beauty from within’ trend is set to explode this year, so it’s really exciting to be bringing such an innovative brand as Dose & Co to the UK”.

The brand, which launched in the US last year, is stocked in Holland & Barrett and for the health-conscious, it's also free from gluten, dairy, soy, preservatives, and artificial colours.

Sarah Finley

Sarah is a freelance journalist - writing about the royals and celebrities for Woman & Home, fitness and beauty for the Evening Standard and how the world of work has changed due to the pandemic for the BBC. 


She also covers a variety of other subjects and loves interviewing leaders and innovators in the beauty, travel and wellness worlds for numerous UK and overseas publications. 


As a journalist, she has written thousands of profile pieces - interviewing CEOs, real-life case studies and celebrities - interviewing everyone from Emma Bunton to the founder of Headspace.