I've used Baccarat Rouge on repeat since 2017, but Maison Francis Kurkdjian's newest fragrance is their first to replace it in my rotation

Our Beauty eComm Editor's On Repeat product recommendations column is back with a special luxury fragrance launch for summer

A mini bottle of Maison Francis Kurkdjian's Kurky next to a shot of Aleesha spraying it
(Image credit: Future / Aleesha Badkar)

Hey beauty friends, happy Friday afternoon and with it the last few hours of business as usual before an extra-long weekend.

While it's been another five days of my busy week essentials coming to the rescue of my somewhat currently starved beauty routine, this week I've been utterly captured by a new perfume that has probably become my fastest on-repeat fragrance ever.

One of the best long-lasting perfumes I've tried and a fun but elegant spritz for the summer months, this is the 2025 scent that has managed to even lure me away from my beloved Maison Francis Kurkdjian Baccarat Rouge 540...

The fun but chic perfume I'm using on repeat this week

While I usually stick to citrus, woods, amber or skin scents, Maison Francis Kurkdjian's is one of the best fruity perfumes I've ever experienced - and it's definitely going into my summer rotation...

Maison Francis Kurkdjian Paris Kurky

Aleesha holding a mini bottle of Maison Francis Kurkdjian's Kurky next to a product shot of the 70ml size

(Image credit: Maison Francis Kurkdjian / Future / Aleesha Badkar)

Until next week beauties...

Aleesha Badkar
Beauty eComm Editor, woman&home

Aleesha is Beauty eComm Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.