The High Street Label With A Fashion Week Designer At The Helm

One of the high street’s moved loved stores, Warehouse, has reinvented itself this year with the addition of British designer Emma Cook.

Cook, who joined last November, has fronted the revamp of the store alongside Alasdhair Willis – the Creative Director of Hunter.

Cook has previously showcased her own designs at London Fashion Week, and says her new range for Warehouse in Autumn 2016 is a reflection of the way British women dress.

Most of the pieces in the new collection are less than £250, which is reasonable considering you’re getting high-end designs and with the knowledge that some high street brands sell items in the four figure mark!

Cook says that Warehouse’s core high street customers have not been alienated with the new shake up, and that this collection merely elevates the store by paying a closer attention to detail with special touches and luxurious fabrics.

Here’s our edit of the best pieces from Warehouse at the moment:

Ink Rose Midi Dress, £59.00

This midi dress is perfect for autumn with its red, blue and white floral print. The long sleeves and midi cut will keep you warm and the style is also perfect for layering – a top trend this season – so why not throw a lightweight knit over the top? The dress is great styled with a pair of ankle boots and bright accessories.

Tie Waist Shirt Dress, £35.00

Enhance your waist with this cotton shirt dress. The colour and relaxed-fit style is great for nailing that off-duty look, pair it with jeans and ballet pumps to complete the look.

Shearling Car Coat, £695.00

This oversized pink cocoon coat will definitely keep you warm and cosy this winter. Shearling comes around every year time and time again and this shade of pink updates the look for this year giving it a modern twist on a classic style of coat.

Colour Block Cardi Coat, £65.00


This lightweight cardi-coat is great for lounging around the house in this autumn or heading out in on more milder autumnal days. The perfect addition to your wardrobe for transitioning between seasons.

Woven Ruffle Sleeve Jumper, £45.00

Ruffles are all over the high street this autumn and this jumper is the perfect piece to update your winter wardrobe. The exaggerated sleeves and high neck detail give it an elegant edge – style it with a midi skirt and boots for gorgeous dressed up evening look.

Silk Tie Neck Blouse, £69.00

This stunning lilac shade with a pussy bow tie gives an ultra feminine flourish to the blouse. Pair it with a bold patterned skirt for a statement outfit or tailored trousers for a smart office look.

Crepe Off The Shoulder Dress, £45.00

This beautifully cut dress is simple but effective with its off the shoulder style that is balanced out with a below the knee midi cut – so you can reveal a little skin in a sophisticated manner.

Relaxed Pocket Detail Shirt, £29.00

The military trend is here to stay this A/W and Warehouse have nailed that utility look with this khaki shirt. This piece is also perfect for layering this autumn, wear it under a jumper and let the cuffs and colour poke through for extra added detailing.

Floral Jacquard Prom Skirt, £65.00

If you want to try an alternative to a dress for your next formal event, why not try this gorgeous jacquard midi skirt? The floral design is eye catching and luxurious, plus the a-line shape and midi cut adds a splash of sophistication to your outfit.

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