Holly Willoughby's cosy This Morning outfit is the autumn inspiration we needed

We love it!

Holly Willoughby always looks stunning – especially when she’s on TV – but her latest outfit proves you can be cosy and comfy while still looking elegant.

As the weather turns increasingly greyer and wetter, it can be hard to find inspiration for outfits that will keep you warm but also make you look stylish.

We can always count on daytime TV star Holly for some top-notch fashion inspo, and she didn’t disappoint as she presented This Morning today (7th October).

The mum-of-three looked incredible in a navy ribbed knit midi dress that complimented her figure, but still looked super comfortable.

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A photo posted by on

The presenter shared the outfit details on her Instagram account, revealing the turtle-neck number is from popular Swedish brand & Other Stories. It’s currently still in stock for £85, and the camel version is discounted to £51.

READ MORE: Holly Willoughby heaps praise on her glamorous mum as they enjoy beach break (opens in new tab)

£85, Ribbed Turtleneck Midi Dress, & Other Stories (opens in new tab)

She paired the outfit with a simple pair of black stilettos, but we reckon it would look just as great with a pair of knee-high or ankle boots – and perhaps more weather-appropriate when you’re not confined to a TV studio!

Fans of the TV star were quick to praise her on another spot-on outfit with one saying, ‘Such a nice dress 💙’.

Another wrote, ‘Stunning- the fit, style and colour are perfect.’

A third added, ‘Loved your outfit today ❤️’.

READ MORE: The £40 jumper loved by Holly Willoughby and Lorraine Kelly is back in stock (opens in new tab)

The look was so popular than some fans even provided alternatives to the original knitwear dress, including one for the ladies who would prefer not to have the slit.

One wrote, ‘M&S have a lovely alternative without the split (ribbed knitted fit and flare midi dress) available in four colours.’

Marks & Spencer dress

£29.50, Ribbed Fit & Flare Knitted Dress, Marks & Spencer (opens in new tab)

Holly has only gone and done the impossible – get us all excited for the temperatures to drop!

What did you think of Holly’s outfit? Head over to our Facebook and let us know your thoughts!

Mariana is the editor of My Imperfect Life. She has previously worked for lifestyle titles including GoodtoKnow covering all aspects of women’s lifestyle - from the Royal Family, beauty and fashion to wellness and travel. She was nominated for AOP Digital Journalist of the Year in 2020, and for New Digital Talent of the Year at the 2016 PPA Digital Awards. She’s mildly obsessed with TV (reality TV shows included) and spends far too much time planning her next trip away.