This wrinkle repair serum is sold every 4 minutes on Amazon

amazon vitamin c serum sells every four minutes
(Image credit: Getty)

When it comes to skincare it can sometimes feel overwhelming.

There are so many products out there claiming to be an overnight miracle cream that will leave you with skin as glowing as Holly Willoughby or duchess Meghan.

Any while anyone who has delved into the world of skincare will be familiar with hero ingredients like retinol and the abundance of skin-loving acids like hyaluronic, glycolic and salicylic, when it comes to brightening the skin, there’s only one addition that really counts – vitamin C.

Vitamin C has become a staple in the routine of anyone wanting to be left with a duchess-worthy glow, but with so many options out there and most of them hardly purse-friendly, it can be tricky to pinpoint the best one to use.

But trusty Amazon has come to the rescue with one of its bestselling products.

The online retailer’s InstaNatural Vitamin C serum, which is available for only £13.97, is so popular that the site sells one bottle every four minutes, and for good reason.

amazon vitamin c serum sells every four minutes

The cruelty-free serum has been met with thousands of five-star reviews across Amazon’s UK and US sites for its ability to minimise the appearance of scars and pores, clear bursts of acne, soften fine lines and even and brighten the complexion.

As well as vitamin C, the serum is enhanced with a cocktail of other skin-loving ingredients that boost its ability to improve the complexion.

While hyaluronic acid and argan oil, as well as the Duchess of Cambridge’s go-to rosehip oil, hydrate and nourish the skin, the serum uses antioxidant ferulic acid to slow down the ageing process and protect against damage from environmental toxins.

Seabuckthorn oil, which contains fatty acids to boost skin’s elasticity, and vitamin E also protect against environmental free radicals, stopping environmental stressors from weakening the skin and causing unwanted changes like wrinkles and hyperpigmentation.

More: High-tech skincare ingredients explained by a dermatologist

‘This serum is magic,’ wrote one customer. ‘It’s soaks right into your skin. Your pores just pull it right in and your skin feels so soft’.

‘I noticed that my complexion seemed brighter within a week,’ added another. ‘I see it’s definitely softened some of my fine lines and balanced areas of uneven skintone.’

‘I can’t even believe the difference it does from just ONE application,’ raved one customer. ‘Immediately after applying it, my skin feels smoother and my pores are visibly smaller’.

One reviewer explained how it has transformed her complexion, writing: ‘Since I started using this serum everyday I have noticed a significant difference in the texture and overall tone of my skin.

‘I spend a lot of time in the sun and dark spots are my nemesis. This serum brightens my skin and has helped significantly reduce those nasty dark spots.

‘Additionally, the array of ingredients in this serum work to hydrate my skin and I have been getting closer to that glowy complexion I’ve been striving for.’

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

LinkedIn: aleesha-badkar

Email: aleesha.badkar@futurenet.com