Joan Collins on why every woman should leave a pot of eye cream in the downstairs toilet

Joan Collins' unusual beauty secret has been revealed by Elizabeth Hurley. Indeed, on reflection, it's so genius that we're planning on doing the same.

Hurley, in an interview with The Times, said: "Joan Collins told me to leave a pot of eye cream by the sink in the loo, so that every time you visit, you pat some on. It’s brilliant advice. I also keep various potions by my bed and slather on hand cream or extra moisturiser on my neck while reading at night."

The skin around your eyes is thinner than elsewhere on the body and you use the surrounding muscles all day long when blinking and smiling. Air-conditioning or conversely central heating can also sap the skin here of moisture reserves. 

So applying multiple layers in the morning - eye serum to brighten or gel to de-puff, followed by the best eye cream to hydrate - is good idea.  Then top up on the thickest layer - the cream- during the day should you need to. Keep a pot on your desk, or in the guest toilet as per Collins' advice. 

Your hands and neck are two of the most neglected parts of the body when it comes to moisturizing so Hurley's subsequent advice about keeping hand cream and neck cream by your bedside table should also be heeded.

As you also need to reapply sunscreen every two hours, even on cloudy days, we'd also recommend keeping an SPF30 close to hand.