Prince Harry issued an emotional appeal during the opening speech of a virtual summit for his sustainable travel initiative, Travalyst.
From the home he shares with wife Meghan in Los Angeles, Prince Harry spoke about the impact the coronavirus pandemic is having on the tourism industry.
He said, "None of us here could have predicted the global shock and impact that COVID-19 is having on the world.
"Especially on travel and the local communities who depend on tourism.
"Many of you joining us today rely on visitors for your livelihoods.
"Businesses are hurting significantly, and I have heard from some of you who are currently struggling to put food on your family's tables and make ends meet because there are no tourists and therefore no income.
"We need to build back - but we need to build back better."
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He added, "Destinations are under immense pressure, they are suffering significant damage, communities are struggling, habitats are being destroyed, and wildlife is being driven out - or worse, wiped out.
"We want to ensure that the industry that recovers is one that supports everyone fairly, one that protects destinations, better supports local communities, and is truly resilient.
"This is the future of travel, and a future that Travalyst is here to support and catalyse."
Prince Harry officially launched Travalyst in September last year.
But at the time, he and Meghan were highly criticised for their use of private jets.
During the official launch, Harry explained that he actually takes commercial flights most of the time, however he needs to use private jets on occasion to protect his family.
Robyn is a celebrity and entertainment journalist and editor with over eight years experience in the industry. As well as contributing regular to woman&home, she also often writes for Woman, Woman's Own, Woman's Weekly and The Sun.
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