Meghan Markle’s new partnership has a significant meaning to the royal who, as a child, called out the company for sexist advertising.
• Meghan and Harry have just partnered with Procter & Gamble, an American multinational consumer goods firm.
• As a child Meghan Markle wrote a letter to this firm for sexism
• In other royal news, Prince Charles says Prince Philip's death left an 'empty seat' at the royal family's table as he gives heartbreaking nod to his father
Meghan Markle and Prince Harry have just partnered with an American multinational consumer goods firm called Procter & Gamble.
The royal couple announced on their Archewell website, “Archewell Foundation believes that with community, and through compassionate service to others, we can unleash systemic cultural change. In service of doing this, and building more compassionate communities, Archewell Foundation announced a multi-year global partnership today with Procter & Gamble.”
They state that this multi-year partnership will focus on specific initiatives. The website states, “Based on shared values, the partnership will focus on gender equality, more inclusive online spaces, and resilience and impact through sport.”
The Duchess of Sussex has a special connection with Procter & Gamble. When she was just 11 years old, Meghan Markle wrote to the firm to urge them to change their sexist advertisement.
In a Procter & Gamble advert that aired in the 90s, a dish soap advert claimed, "Mothers around America are fighting greasy pots and pans." Meghan wrote to the company to call their sexist slogan out. She instead asked that they changed the advert to, “people all over America."
Procter & Gamble listened to her advice and did indeed change their advertisement to be more inclusive.
Although this announcement has just been made, Procter & Gamble has already made strides to work with the royal couple on inclusivity initiatives. The Archwell site revealed, "P&G joined Archewell Foundation in supporting Harvest Home, a homeless shelter specifically for expectant mothers, on Mother’s Day."
It is clear that P&G is now adopting initiatives that demonstrate their shared goal to work towards equality and inclusivity with the royal couple.
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