Kate Middleton's face masks—the sweet story behind the Duchess's favorite Covid accessory
Kate Middleton's face masks have this significant meaning behind them
Kate Middleton's stylish face masks, now a staple in the royal icon's wardrobe, have a surprisingly special story behind them.
- Kate Middleton's face masks have quickly become her most famous accessory over the past year and a half, with the Duchess of Cambridge regularly stepping out in an array of gorgeous cotton face coverings.
- Kate has mainly worn face masks from Amaia, an independent children's boutique in South West London.
- In other royal news, the Queen just made a special social media move with a very rare personal touch
It’s no secret that Kate Middleton’s face masks have been a hot topic since the onset of the pandemic, as royal fans have clamored to emulate her gorgeous COVID-friendly style—without breaking the bank.
The Duchess of Cambridge has effortlessly coordinated her face coverings with her outfits during public engagements over the past year and a half, choosing similar colors and fabrics to compliment her stellar ensembles. She’s also known to go for eco options, donning pretty reusable models over disposable masks on most outings.
And as with many of Kate Middleton’s dresses and accessories, her masks are made all the more special by their sweet back story. The royal icon has mostly worn face coverings by Amaia, a children’s boutique just a 10-minute drive from her home of Kensington Palace. As well as being located conveniently nearby for quick shopping sprees, the Chelsea store also encompasses many of the values Kate personally shares.
Founded by Amaia Arrieta, a Spanish mother with a passion for handcraft pieces, the adorable brand carries a wide line of garments for infants—as well as an impressive collection of child and adult masks. With an emphasis on supporting individual designers and seamstresses, Amaia hopes to offer an alternative to flimsy fast fashion for London’s eco-conscious consumers. Her prices are surprisingly reasonable too. The Duchess of Cambridge’s go-to face mask, a handmade pink Liberty model, is only £15—a steal when you think about the amount of time and effort behind it.
Kate has even bought a few pieces for her little ones at the store. She’s reportedly a big fan of Amaia’s children’s accessories, picking up at numerous pairs of ribbed socks in a variety of colors for Prince George over the years.
According to Amaia, she even dropped by the boutique in 2015 when she was pregnant with Charlotte to stock up wardrobe staples for her older brother. "Three weeks before the Princess was born, she came in and bought three cardigans, three shirts, two pairs of shorts, and long socks," said Amaia.
Sign up for the woman&home newsletter
Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness questions you want answered.
Now that’s what we call brand loyalty.
Hailing from the lovely city of Dublin, Emma mainly covers the Royal Family and the entertainment world, as well as the occasional health and wellness feature. Always up for a good conversation, she has a passion for interviewing everyone from A-list celebrities to the local GP - or just about anyone who will chat to her, really.
Emma holds an MA in International Journalism from City, University of London, and a BA in English Literature from Trinity College Dublin.
-
32 dining room ideas for a stylish, welcoming space
Looking for fresh and exciting ways to liven up your dining room interiors? We've got you covered
By Elena Kiratzi Published
-
5 award-winning products and brands given special recognition by our panel of beauty experts
These beauty brands and products have gone above and beyond, winning our special seal of approval
By Rhiannon Derbyshire Published
-
Kate Middleton and Prince William’s ‘unusual’ decision for George, Charlotte and Louis as they ‘can’t undo destiny’
The Prince and Princess of Wales's parenting approach is reportedly quite 'unusual' and they're following in the Middletons' footsteps
By Emma Shacklock Published
-
Kate Middleton shares new Prince George photo on his 11th birthday - and he looks so grown up
The Prince and Princess of Wales have released a new photograph of Prince George to mark his 11th birthday
By Caitlin Elliott Published
-
Kate Middleton’s ‘quick’ fashion formula for an elegant outfit works with a ‘busy lifestyle’ and we’re taking notes
The Princess of Wales has found a signature style approach that works for her and we love how easy it is to recreate ourselves
By Emma Shacklock Published
-
Kate Middleton’s tradition with Princess Charlotte is so adorable and it shows how much their shared passion means to them
The Princess of Wales revealed that she and Princess Charlotte had taken up a sweet activity together during the Wimbledon championships
By Emma Shacklock Published
-
Kate Middleton’s luxurious Lip Perfector is currently the cheapest it’s been for a very long time and we’re buying several shades
The Princess of Wales was pictured using her Clarins Lip Perfector at Wimbledon in 2019 and we've found it with 20% off right now
By Emma Shacklock Published
-
Kate Middleton’s pearl drop earrings are the most elegant finishing touch to an outfit and this £9 alternative is in our shopping basket
The Princess of Wales is a fan of pearl drop earrings and we've found an affordable option that can help elevate outfits to new heights
By Emma Shacklock Published
-
Kate Middleton's favourite Superga trainers are half price now - making them less than £30
The Princess of Wales's white Superga Cotu Classic trainers are under £30 and they're some of the most versatile shoes you can buy
By Emma Shacklock Published
-
Will Kate Middleton be at Wimbledon this year?
The Princess of Wales presents the trophies to the Wimbledon winners and some fans might be curious about if she'll do the same in 2024
By Emma Shacklock Published