How Kate Middleton played a pivotal role in Carole's £24m business that started as a garden shed hobby

It has been revealed that Kate Middleton played a pivotal role in her mum, Carole Middleton's business and it's now worth millions

How Kate Middleton played a pivotal role in Carole Middleton's business that started as a garden shed hobby
(Image credit: Future: Canva / Getty)

Carole Middleton's business, Party Pieces, has existed for many years and is now worth millions of pounds, but its success is owed to her daughters, particularly her eldest Catherine.


In 1987, Carole Middleton created a business that she ran out of her garden shed. The business would eventually become known as Party Pieces and sold party supplies including balloons, decorations, games, and favors for parties.

It has been revealed that this venture was completely inspired by her daughter Catherine. In Sean Smith's biography about the Princess of Wales, Kate: A Biography of Kate Middleton, the author delves into Carole's business and how her daughters gave her the inspiration to set up the business.

According to Smith, Carole said, "I was looking for party stuff for my own children's parties. It was impossible to find anything easily in the shops and trying to find value for money party bag presents was a complete nightmare." This then led to Carole creating a one-stop-shop that has now become a hugely successful online brand that caters to everything, from hen parties to christenings!

Princess Catherine was born in 1982 and her sister was born in 1983, so it was the parties they attended and hosted that inspired the business. As their brother James was born in 1987, the same year the business was founded, he was likely too young to have inspired the venture.

Carole Middleton and Michael Middleton attend day 1 of Royal Ascot at Ascot Racecourse on June 14, 2022 in Ascot, England.

(Image credit: Max Mumby/Indigo/Getty Images)

The business has only become more successful over time and in October last year, Carole Middleton launched an exciting project in the US as Party Pieces went international by launching a new collaboration with American Supermarket, ShopRite.

Speaking about this new range, Carole, the founder of Party Pieces said, "It’s very exciting to see our Party Pieces Collection expanding into the U.S. starting with Saker ShopRites, a leading retailer in New Jersey and family-owned business with a long history of commitment to the customers and communities its stores serve. This is the culmination of great teamwork, and we’re happy to partner with Saker ShopRites for our initial launch."

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A photo posted by on

Occasionally, the grandmother of the future King uses her social media account for Party Pieces to give an insight into her life. Carole Middleton shared her festive 'tradition' as she gave an adorable insight into Christmas with George, Charlotte and Louis

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A photo posted by on

Carole explained that she loves hiding little elf creatures around her house to delight her six grandchildren (including her daughter Pippa's three children named Grace, Arthur, and Rose). 

"I’m going to need a few of these cheeky chaps this December, to hide around the house and make my grandchildren laugh. As much as I love immaculate decorations, we can’t be too serious at Christmas!" read the caption of Carole's post.

Laura Harman

Laura is a news writer for woman&home who primarily covers entertainment and celebrity news. Laura dabbles in lifestyle, royal, beauty, and fashion news, and loves to cover anything and everything to do with television and film. She is also passionate about feminism and equality and loves writing about gender issues and feminist literature.


Laura loves drinking and eating and can often be found trying to get reservations at London's trendiest restaurants. When she's not wining and dining, Laura can also be found travelling, baking, and hiking with her dog.