Jennifer Aniston's haircare line, LolaVie, has been in development for some time. But at last, there's been an official release and according to reports, these products are the tip of the iceberg for the burgeoning beauty tycoon.
It's no surprise that her first product is hair-related, considering how well known she is for her iconic long hairstyle. This first product to launch is a Glossing Detangler—a leave-in spray that aims to protect, restore, and revitalize your hair while promoting your hair's natural beauty.
LolaVie says, "Think of this spray as the best friend you call every day (who always supports you and wants to see you become stronger over time)."
(opens in new tab)The big reveal that something exciting was on the way from The Morning Show star came only a week ahead of the brand's launch. Jennifer posted photos of her in a photo studio and a very telling shot of her stunning hair too. The post, shared on Instagram, was simply captioned, "Something’s coming 🤫.'"
In a later post, the star revealed the name of her new brand. She said, "This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you." She added, "So much hard work from our incredible team went into making this line—and we’re really proud to say it’s been made WITHOUT all the bad stuff."
Very tellingly she ended her post with, "Our very first product releases today, but there’s so much more to come. In the meantime... Enjoy!! ❤️😘"
A post shared on the brand's Instagram account to celebrate its launch reads, "Today LolaVie officially launches—a little idea from @jenniferaniston that evolved into a line made to help your hair feel healthy and look effortless."
Jennifer has always oozed effortless glamour so it's fitting that her brand focuses on natural beauty and easy hairstyles.
LolaVie clearly aims to focus on cutting any damaging ingredients from their products." Our products are made with plant-based, naturally-derived ingredients — and WITHOUT parabens, silicones, sulfates, phthalates, and gluten… and of course we are vegan and CRUELTY-FREE!"
Fans better watch this space—it looks like the best is yet to come!
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