How much does Amazon Prime cost in the UK?

The lowdown–how much does Amazon Prime cost, and is it worth investing ahead of Prime Day mega-deals?

amazon boxes on a keyboard

Prime Day 2021 has arrived and, as expected, the savings on everything from fashion to homeware are a-mazing. And with enough bargains to rival all the biggest sales events of the year, the Prime Day sale isn't one you'll want to miss out on just because you're not a member.

But how much does Prime cost, and is the price tag worth it? Here's everything you need to know about Prime membership, so you can take advantage of the best Amazon Prime Day deals before they're gone.

How much does Amazon Prime cost?

Prime membership will currently set you back £7.99/month (with discounts for students and others), or £79 if you want to pay for a year upfront. That works out around £17 cheaper so, if you know you'll be using Prime services regularly across the next 12-months, then it's worth paying in one lump sum.

But, on the other hand, if you're not quite ready to take the plunge and fork out for a membership, you can take advantage of Amazon's free trial (opens in new tab) - making Prime completely free for 30-days.

Doing this ensures that, if it turns out that Prime isn't for you, you won't need to pay anything at all for 30-days. Make sure to set up a reminder on your phone though, as it's easy to forget and fall prey to the automatic charge.

Of course, signing up for the trial means you'll be able to take advantage of the amazing Prime Deals launching this year, along with a plethora of other benefits - including unlimited one-day delivery and access to Prime Video, Prime Music and Prime Reading.

Amazon Prime Day text on a polka dot background with the dates 21st and 22nd of June overlaid

(Image credit: Future)

Is an Amazon Prime membership worth it?

So, even though it saves you some pennies, £79 a year might seem like a steep investment. But the benefits of Prime membership (opens in new tab) are far-reaching and–important this week especially–will get you early access to lightning deals across Prime Day.

Not to mention Prime Video–Amazon's won Netflix-esque streaming service–which boasts more than 15,000 movies and TV shows to watch at your leisure. That's a whole lot of box sets, and you can also rent recent releases for a small additional fee. You'll have access to Prime Music for no additional charge (and no ads!) as well, so you could save on Spotify or Apple Music.

One of our favorite benefits is Prime Reading, which is basically a virtual library for your eReader. That means you can borrow books and magazines from the catalog whenever you want - perfect for keen readers! 

Amazon Kindle Oasis

(Image credit: Amazon)

Remember, you need to be a Prime member to take advantage of the savings this Prime Day – so sign up for a free 30-day Amazon Prime trial here (opens in new tab).

Happy Prime Day deals shopping!