Hailey Baldwin debuts summer’s latest makeup trend

The model showed of stick-on eyeliner, an easy makeup look for summer

hailey baldwin
(Image credit: Getty)

Model Hailey Baldwin has been giving peel-and-stick eyeliner a go. “Had a little too much fun with my glam tonight,” she captioned the photo. The stickers featured various neon colors, filling half of her eyelid, with a winged tip. 

Peel-and-stick eyeliner is easy to apply making it an ideal way to look dressed up with minimal effort. Summer trends are typically minimal effort, and this one is no exception. Just open a pack of liner, peel off a sticker place it over your eyelid, and press down gently. 

Instagram influencers, DJs and sisters Simi & Haze created the stick-on eyeliner, which comes in various colors and sizes.

“Makeup has always been a part of our DNA, especially as DJs. We wanted to make it easy for anyone to recreate our favorite makeup looks, so we turned them into eye stickers!” the sisters wrote on Instagram.


EYE PLAY STICKER BOOK, <a href="https://simihazebeauty.com/products/eye-play-rave-pack" data-link-merchant="simihazebeauty.com"" target="_blank" rel="nofollow">$55 | SIMI HAZE

Peel off the sticker and gently place onto eyes in desired shape.

The brand sells lightning strike shapes, cat-eye looks, and more, all in holographic colors. Each set is about $50. Different brands of peel-and-stick eyeliner are also available on Etsy and Amazon. 

Eyeliner isn’t the only bright summer trend. Celebrity makeup artist Shadi Malek told Marie Claire that neon shadows like lime green are this season's “hero look.” She also advocated for lots of shimmer. After more than a year stuck inside, why not go all out? 

Whether you’re hanging at the beach out going out on the town, colorful eyeliner stickers could be your new best friend. 

Rebecca Holland is a travel and food writer based in Chicago. She has written for the Guardian, New York Times, Architectural Digest, Food & Wine, Wine Enthusiast and more. She is currently a graduate student at Northwestern's Medill School of Journalism. When not working, you can find her eating her way through Chicago's neighborhoods, or in non-pandemic times, traveling around the world.