These electric toothbrush deals can save you hundreds thanks to Black Friday

Snap up the best electric toothbrush deals in the Black Friday sales so you can take advantage of the latest technology for a lot less money

three of w&h's best electric toothbrush deals picks on a taupe background
(Image credit: Future)

For anyone who's looking to ditch their manual toothbrush, electric toothbrush deals are here to save you some money.

Most of us will have been repeatedly reminded by our dentists about the advantages that electric toothbrushes have over manual toothbrushes. Not only do they tend to feature smaller brush heads that can get to all the nooks and crannies that are often overlooked by their manual counterparts, but the electronic mechanisms mean that they're able to vastly outperform manual toothbrushes when it comes to the number of oscillations per brush—meaning that your teeth can get a more robust scrub than you're able to give them by hand. 

Most of the very best electric toothbrushes will also feature technology that alerts you when you're exerting too much pressure, as brushing your teeth too hard can lead to a reduction in the protective enamel that coats your teeth.

With the most in-demand electric toothbrushes usually selling for a few hundred dollars, the best way to save when investing in a new model is to wait until those models drop to around half price, which they often do.

Luckily for anyone looking to buy now, the best electric toothbrush deals tend to be available during events like Black Friday, so it's worth snapping up a bargain when there's offer like over 50% off. 

Best electric toothbrush deals

Oral-B iO Series 9 electric toothbrush in white with black screen, one of w&h's best electric toothbrush deals picks

(Image credit: Oral-B)

1. Oral-B iO Series 9

Best overall electric toothbrush

RRP: $329.99 (£500)
Brush modes: Seven
Colors available: Black, white, rose
Pressure sensor: Yes
Timer: Yes
Connectivity: Yes
Travel case included: Yes
Reasons to buy
+Smart modes to personalize brushing+Monitors which teeth are missed during brushing+Pressure sensor for brushing too hard or soft+Fast charging+Nice colors available

One of the best Oral-B electric toothbrushes, this has a gorgeous sleek look and feel and features a unique sunny 'good morning' welcome that shows up on the interactive screen when you pick it. Clever iO technology monitors your brushing to detect how well you're cleaning each part of your mouth and it relays the information to you using smiley faces on the screen of the toothbrush. If you want to really dig deep into the analysis in order to keep your teeth at their healthiest, you can connect this to the smartphone compatible app which will show in real-time where you're brushing and what kind of pressure you're using—so that you don't even need to know how to brush your teeth properly because this literally does all the work for you. The dual pressure sensor alerts you whether you're brushing either too hard or too soft and will glow green when you're at the correct pressure and it also features seven smart modes so that you can personalize your brushing—good for anyone who struggles with dental conditions like receding gums, halitosis or is always after sensitive teeth treatments.

It also has a snazzy magnetic charger that loads it up to 100% battery in just three hours. The pearly finish gives this an ultra-luxe feel—even the vibration level of this brush is luxury. Gone is the juddery first-time car sensation we're all used to, this really is one smooth ride that glides across your teeth. While it might be quite the investment, this model does see some of the best electric toothbrush deals around, so it's worth keeping an eye out for when it's on offer.

Spotlight Sonic electric toothbrush in rose gold with two spare brush heads, one of w&h's best electric toothbrush deals picks

(Image credit: Spotlight)

2. Spotlight Sonic toothbrush

Best electric toothbrush for your vanity

RRP: $150 (£110)
Brush modes: Three
Colors available: White, grey, rose gold
Pressure sensor: No
Timer: Yes
Connectivity: No
Travel case included: Yes
Reasons to buy
+Whitening setting to remove stains+Very long battery life+Pretty design+Personalization available

Spotlight's famous Sonic toothbrush is like the cool younger sister of the Oral-B electric toothbrushes that will look beautiful on your vanity. It features a sleek matte design and playful logo—but it's not just the aesthetics where it makes a mark. With three speed settings, including one that buffs away stains for a whiter finish, you can adjust it to whatever you and your teeth need—so it's a great one to use if you're looking for how to whiten teeth at home. And if the family tends to get their toothbrushes mixed up then you can even get this personalized with a name on the side—how cute!

Philips ProtectiveClean 4100 electric toothbrush in white and blue on charging dock, one of w&h's best electric toothbrush deals picks

(Image credit: Philips)

3. Philips ProtectiveClean 4100

Best electric toothbrush on a budget

RRP: $49.95 (£69.99)
Brush modes: One (two intensities)
Colors available: Black, light blue, pastel pink
Pressure sensor: Yes
Timer: Yes
Connectivity: Unspecified
Travel case included: Yes
Reasons to buy
+Tells you if you're brushing too hard+Alerts you when it's time to change brush head+Sonic technology pulses water between teeth and gums+Gentle on orthodontics+Wide range of colors available

Even when you snap up the best electric toothbrush deals, these gadgets can still set you back a fair bit, so this Philips model is a great way to get the benefits of electric on a budget. Considering the massive price difference between this model and the more high-end ones on our list, it's understandable that it doesn't boast the same smart technology or multi-mode capabilities—but it's still a good-performing electric toothbrush. You'll still get the benefit of a handy timer and all-important pressure sensor, and with just one brushing mode, there's less to think about during your bleary-eyed morning bathroom jaunt. If you're concerned the lack of teeth whitening or tongue cleaning modes, check our guide to oil pulling to see whether it's a step worth incorporating into your routine.

Foreo ISSA 2 electric toothbrush in pink, one of w&h's best electric toothbrush deals picks

(Image credit: Foreo)

4. Foreo ISSA 2

Best electric toothbrush for a manual feel

RRP: $169 (£149)
Brush modes: 16
Colors available: Black, blue, mint, pink
Pressure sensor: Unspecified
Timer: Yes
Connectivity: Yes
Travel case included: Unspecified
Reasons to buy
+High-intensity pulsations to clean teeth and gums+Hygienic material that holds less bacteria than normal bristles+Ergonomically-designed handle+Flexible brush head to reach all areas+365-day battery life

Foreo has already secured a place in most of our skincare routines with their range of clever devices that have become skin essentials for many of us. Their UFO mask gadget has become one of the best red light therapy devices on the market and their Bear toning device was voted one of the best beauty products of 2021 by w&h's expert panel. So it's no surprise that among their repertoire they have a stellar toothbrush too. If you're someone who prefers the feel of a manual brush buts wants all the benefits of an electric then this is the one for you. With an ergonomically-designed handle that you would hold like a manual toothbrush, this model has all the comfort you're used to without the usual heavy, bulky handle you would find on an electric model. It cleverly pulsates under the radar while you brush away, though, be aware that you will have to put the same arm power into this as you would with a manual toothbrush. However, this does make the ISSA a good option for anyone who struggles with issues like tongue pain or mouth ulcers but wants the benefits of an electric toothbrush. A fantastic option to take on-the-go too—and it comes with a super impressive 365-day battery life!

Oral-B Genius X electric toothbrush in black on charging dock, one of w&h's best electric toothbrush deals picks

(Image credit: Oral-B)

5. Oral-B Genius X

Best electric toothbrush to buy on sale

RRP: $279.99 (£340)
Brush modes: Six
Colors available: Black, rose
Pressure sensor: Yes
Timer: Yes
Connectivity: Yes
Travel case included: Yes
Reasons to buy
+Pressure sensor for when you brush too hard+Two-week battery life+Track brushing on app+Customize brushing with different modes

Being another Oral-B great, this toothbrush is well worth your money. And while it doesn't have as many bells and whistles as the iO9, what stands about it is that it's often on offer at a number of retailers, including Amazon, usually retailing for just a fraction of its original cost. So if you're looking for the very best of electric toothbrush deals, then you're likely to find it on this model. Just like the Oral-B iO9, you can track your brushing in the brand's app to see exactly where you are and are not cleaning properly. The AI isn't as intuitive as the iO9, but then you are saving some money with this model—and this does also come under some of the cheapest electric toothbrush deals when it's on offer so definitely worth looking out for. The lithium-ion battery gives you two weeks battery power and the pressure sensor will let you know when you're brushing too hard. A worthy inclusion into your bedtime routine.

Philips 9500 DiamondClean Sonic toothbrush alongside attachments and a smartphone screen displaying the app

(Image credit: Philips)

6. Philips DiamondClean 9500

Best Philips electric toothbrush

RRP: $249.95
Brush modes: Four (three intensities)
Colors available: Black, pink, purple, white & silver, white & gold / Black, pink
Pressure sensor: Yes
Timer: Yes
Connectivity: Yes
Travel case included: Yes
Reasons to buy
+Automatically chooses best brush mode+Smart brush heads+Gives real-time updates and advice+Alerts when brushing too hard+Several modes for personalized clean

Clever technology and smart brush heads automatically decide the best mode to use when brushing depending on what type of brush head you're using in both of these models. It also connects to a phone app that will give you real-time advice on whether you need to apply less pressure, change your movements or work on different areas of your mouth—and this toothbrush even alerts you when it's time to change brush head! It doesn't have as many brush modes as other models on our list but it's still a super product.

Note: 9500 is not available in the UK

Philips DiamondClean 9500 Sonic Electric Toothbrush Black: £340

Philips DiamondClean 9500 Sonic Electric Toothbrush Black: £340 £150 (save £190) | Boots


With four modes and three intensities, this electric toothbrush will let you customize your clean to suit you. It features a built-in sensor to help prevent you brushing too hard and with a smart brush head recognition feature it'll ensure that you're using the best brushing mode for you while also alerting you when your brush head needs to be changed.

Shop today's best electric toothbrush deals

Throughout the year there are always a number of electric toothbrush deals available at different retailers. A lot of the time our top picks are included in these sales, but there are a lot of other models included in retailer discounts too. If you're desperate to snap up the best electric toothbrush deals now and aren't too bothered about which model you get, here are the very best electric toothbrush deals available on the market today. If you see a price that is irresistible, we wouldn't wait because the discount might not stay around for long.

Today's best Electric Toothbrushes deals
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Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what to spend your money on. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including, Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.

She's in the know about the latest fashions, clever gadgets and reliable lifestyle buys—and being a product specialist on a brand for bold women means that Aleesha also knows a thing or two about the must-buy sex toys. When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, trying out new recipes, exploring different wines and (in non-COVID times) has been known to be a bit of a jetsetter after spending a year living in Madrid.

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.

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