With Amazon Prime Day less than a fortnight away, it's time to prep your wish list and mark your diary. This summer's biggest sale officially starts on Tuesday 8th July and will run for FOUR DAYS until Friday 11th July - that's 96 hours of don't-miss deals across our favourite categories, including home, health, fashion, beauty, and more.
When is Amazon Prime Day 2025?
Amazon Prime Day starts on Tuesday, 8th July and ends at midnight on Friday, 11th July. For the first time in its ten-year history, Prime Day will run for four days, granting shoppers twice as long to shop hundreds of thousands of deals.
Early Prime Day deals to shop
- Breville Halo Flexi Air Fryer, was
£215.99, now £141 -35% - Ninja Air Fryer, was
£99.99, now £79 -21% - COSORI Air Fryer Lite, was
£99, now £76.49 -23% - Ninja Foodi MAX 15-in-1, was
£319.99, now £269 -16% - Tefal Easy Fry Dual Zone Digital Air Fryer, was
£179.99, now £99.99 -44% - Shark Cordless Stick Vacuum Cleaner, was
£279.99,now £178.99 -36% - Shark Cordless Upright Vacuum Cleaner, was
£399.99, now £274 -31% - eufy Omni C20, was
£599, now £399 -33% - Dyson Ball Animal UP32, was
£279.99, now £179.99 -36% - Shark Handheld Cordless Vacuum Cleaner, was
£79.99, now £58.97 -26% - Ninja Woodfire Electric BBQ Grill & Smoker, was
£299.99,now £229 -24%
What is Amazon Prime Day?
Amazon Prime Day is an annual global shopping event with deals on all categories of products, including fashion, beauty, home and health, but it's exclusively available to Amazon Prime members. If you don't have Prime, you can still shop the sale by signing up for a 30-day free Amazon Prime trial to take advantage of the deals without getting locked into a long-term Prime membership.
Prime members get a host of cost-saving benefits, including free One-Day Delivery and Same-Day delivery for eligible orders above £20 in the UK. Young adults aged 18 to 22 can access the same membership at half the standard price - £4.49 per month or £47.49 annually - handy for students starting university this September, as it includes offers on textbooks, clothing, travel, accessories, and more.
Amazon Prime Day 2025: what's new this year?
This year, Amazon is adding a new feature to Prime Day - 'Today’s Big Deals' will be curated around a different daily theme, plus each day at midnight, new limited-time offers - dubbed 'New Deal Drops' - will launch and run for a short time. This means some of the biggest Prime Day discounts will be over quickly, so you'll need to move fast to bag the best of the bargains.
Is Prime Day worth it?
I'm a consumer editor and lifestyle journalist with almost 20 years of experience writing for the national press, so I've been covering Amazon Prime Day shopping events since they started a decade ago.
Sales events get a lot of hype, so it can be hard to cut through all the noise and tell whether they're worth your time and attention, but I've bagged some of my best ever bargains during Amazon Prime Day sales. From a cut-price games console that made my kids' Christmas, and huge discounts on daily household essentials like pet food, dishwasher tablets and toilet roll (yes, really...) to juicy savings on Amazon devices like Kindle e-readers, and some of my favourite beauty brands (Elemis and Espa, I'm looking at you...), Prime Day is an event I never miss. Genuinely.
This year, our expert team of shopping writers will be here curating all the best Prime Day deals live throughout the four-day event. Unlike elsewhere, the woman&home editorial team will be sharing only true deals on products we use and love - we won't recommend you buy something unless we know, first-hand, that it's a brilliant product at a great price.
One thing from this year's upcoming Amazon Prime Day event we’re really excited about? Amazon’s own devices. If you’ve been thinking about a new Kindle or an Echo, Prime Day always has some cracking deals - and we're especially keen to see what the Kindle offers look like this year. (I'm due an upgrade and the Kindle Colorsoft has caught my eye...)
So, yes, if you're starting your Christmas shopping early or hoping to find some brilliant bargains, Amazon Prime Day deals are definitely worth your time.
Are Amazon Prime Day deals any good?
Amazon prices fluctuate throughout the year, making it tricky to tell a true Prime Day deal from a dud. But that's why we're here - the entire woman&home editorial team will be working around the clock during all four days of this year's Amazon Prime Day event, hunting for bargains on our favourite tried-and-tested products and bringing you the best deals across homes, health, fashion and beauty.
What dates are Amazon Prime in October?
Amazon hasn’t yet announced an October Prime sale for 2025 but the retailer often holds a Big Deal Days event sometime during the month. This year's four-day Prime Day deals event is likely to be Amazon's biggest sale of the year.
