The most popular Farrow & Ball paint color of 2021 has been revealed

Have you used it in your home?

Cropped woman's hand painting a wall with a roller applying yellow colored paint to pink wall
(Image credit: Javier Zayas Photography via Getty)

Choosing the right Farrow & Ball paint color to suit each space in your home couldn’t be more important - especially if you’re hoping to proudly share snaps of your decorating efforts for your friends and family to enjoy. 

Whilst neutral tones add a level of effortless elegance and work well across most rooms, sometimes a splash of bright color is just what you need to lift your mood or create a level of calm.

But whether you’re actively looking to redecorate, or just considering a change, it’s not always easy to reach the right decision.

Now we might just have the inspiration you’re looking for as a recent study has revealed the most popular paint colors shared on Instagram so far in 2021 - and Farrow & Ball is right at the top of the list!

According to recent research by the experts at, it seems that the popular paint color being shared the most on Instagram in 2021 is Farrow & Ball Hague Blue - a sumptuous blue-green shade. 

The stunning color came out on top with an astonishing 46,589 Instagram hashtags and though it might seem a bold choice, there could be a very relevant reason for its popularity for everything from bedroom paint colours to living room paint colour and kitchen cabinets. 

Farrow & Ball Hague Blue on the walls of a styled room

(Image credit: Farrow & Ball)

According to psychologist Lee Chambers, Hague Blue is: “A deep and rich blue with green undertones” which “promotes both calm, confidence and a feeling of being grounded, which in the middle of a pandemic makes it increasingly popular.

“It also has a nostalgic feel, providing a certain comfort in these uncertain times,” he explained.

So if you’re looking to instil a sense of calm and relaxation in your home, why not give this popular Farrow & Ball paint color a try?

Farrow & Ball Hague Blue might be the most popular paint color shared on Instagram, but it had some pretty close competition when it comes to rich blue shades. 

It was another hugely popular color of Farrow & Ball paint is Stiffkey Blue that narrowly missed out on the top spot with its impressive 23,872 hashtags. 

Lee describes this as another “rich blue shade, but with an almost aquatic texture which brings the outdoors inside.

“It incites a feeling of adventure and freedom in times of restriction, and while being cool in nature is low on stimulation and gives a certain serenity and stability that is powerful at the moment.”

And it seems Farrow & Ball are an unstoppable force when it comes to truly Instragrammable shades as they also secured the third most popular color shared on the social media platform - and this time, it’s not blue! 

Cornforth White by Farrow & Ball has 20,239 hashtags and is a rich neutral shade.

“A neutral that doesn't have the clinical edge of a brilliant white, which can be overstimulating,” Lee declared. “It brings elements of gray and creates a space that exudes both light and warmth, while giving a feeling of modern living outside of the hustle and bustle of a city.”

It seems pretty clear that Farrow & Ball have got us covered when it comes to popular paint colors. Whether it’s blues, grays or more neutral tones you’re looking for, there’s a shade to suit every room and taste.

Will you be trying out some new paint colors at home this year?

Emma Shacklock

Emma is a Royal Editor with eight years experience working in publishing. Her specialist areas include the British Royal Family, ranging from protocol to outfits. Alongside putting her royal knowledge to good use, Emma knows all there is to know about the latest TV shows on the BBC, ITV and more. When she’s not writing about the next unmissable show to add to your to-watch list or delving into royal protocol, Emma enjoys cooking, long walks and watching yet more crime dramas!