Have you heard the news? Everyone’s favourite shopping brand has answered our prayers and relaunched their must-have coat – the one that broke the internet last year. Three cheers for Zara’s SS17 season – now this is the kind of announcement we welcome on a Friday!
Last year, Zara’s blue-and-white frayed jacket took the fashion world by surprise when it became one of the high-street store’s biggest seller – and even garnered its own hashtag and Instagram account (succinctly titled “That Coat”) that shared sightings of Zara’s outerwear garment out-and-about, all over the world. A year later, the cult Instagram account now has over 7,000 followers, and has posted an impressive 352 sightings to date.
Created by sisters Alice Francis and Emily Bray after they spotted the coat at the Chelsea Flower Show in 2016, the former sister joked on her own blog last year:
‘I really hadn’t noticed. I hadn’t spotted the infiltration. And I wouldn’t expect you to unless you KNOW. And once you know you’ll start seeing it – sitting next to you on the tube, buying a pret sandwich, sitting in the pew next to you at the wedding…’
The fashion epidemic is now set to be repeated this spring with the coat’s return to the shop floor – except, with a few alterations. Blue has now been swapped for red: arguably the colour to wear in 2017. Only a few days ago women wore red to show their solidarity with industrial striking on Women’s International Day.
Fancy snapping up Zara’s relaunched coat before they’re all cleared off the shop floor? You better be quick. At £69.99, we predict Zara’s got another sellout on its hands. Head here to join the club.
