Where Holly Willoughby Buys Her Clothes

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  • We’ll be honest – Holly Willoughby’s clothes are the main reason we get out of bed in the morning. If, like us, you tune in to check out the latest This Morning fashion segment only to be overcome by an overpowering urge to find out where Holly found her own outfit, you’ve come to the right place. And you might be please to learn that, despite a soft spot for designers like Alexander McQueen, the bulk of her wardrobe is made up of affordable, accessible high street pieces. Read on to find out where our favourite TV presenter sources those curve-loving knits, ditzy print tea dresses, figure hugging trousers and classic pencil skirts we know and love her for.

    Her high street favourites

    Holly loves a pair of high-waisted black trousers. “A high-waisted trouser is my best friend,” the curvy presenter says. Some of them may be designer, but her favourite pair comes from… Zara. She’s also a fan of their tops, skirts and knitwear.

    In particular, Holly has also, recently, been favouring affordable designer store Hobbs for her This Morning fashion picks.

    She recently donned a stunning, shimmery blue dress by the high-end designer, and fans clearly loved the choice, with one writing “I need this dress!”, and another admitted, “Love this dress!”


    She then wore the designer twice in one week, rocking a slight change from her usual style in a striped shirt dress by Hobbs.


    The dress proved controversial, with some fans claiming they loved it, while others called it one of her worst outfit choices yet. However, both quickly sold out sooner after Holly wore them, so clearly she’s doing something right!

    So what about those floral tea dresses she favours? More often than not they’re picked up from Miss Selfridge. You’ll also have spied Holly in high street bargain buys from the likes of Banana RepublicH&MNew LookMarks & SpencerTopshopMangoNextBodenRiver IslandDorothy PerkinsJ.Crew and Oasis.


    Mid-range and premium high street brands such as Massimo DuttiL.K.BennettJigsawWhistlesTed BakerJaegerAnthropologieKaren MillenOliver Bonas and Winser London are also high on Holly’s hitlist. And she loves House of Fraser and John Lewis’ diffusion lines, from BIBA to Somerset by Alice Temperley. Psst… you can often find the details of her day-to-day outfits on Holly Willoughby’s Instagram account.

    Her online finds

    Holly might have the ultimate workwear wardrobe but, thanks to the likes of The Fold and Libby London, we can too – hurrah! These homegrown web-based labels might still be flying under the radar, but they’re fast becoming the stylish British businesswoman’s most-visited bookmarks.


    Another Holly favourite, Closet London, serves up surprisingly affordable – yet supremely gorgeous – dresses, skirts and tops for every occasion, and even offers same day delivery in London. One-stop-shop Baukjen and bargain shoe mecca Public Desire are also on her click fix list – no one will know they’re not designer, we promise.

    Her designer staples

    Holly may have a soft spot for a Roksanda top or Roland Mouret pencil skirt, but she always gets her money’s worth. It’s all about cost-per-wear, after all… Take a leaf out of her book by bagging an investment buy from Alexander McQueenThe Kooples or Alice + Olivia.


    She also champions emerging designer brands. Follow her trendsetting example in SafiyaaPinko or Beulah London. Those beautiful hand printed silk blouses? They’ll be from Mercy Delta or Rixo. And that rainbow print blouse? Tabitha Webb.


    Her shoe collection

    Coveting Holly’s latest pair of classic court shoes? Well, they might be from PradaManolo BlahnikGianvito Rossi or Guiseppe Zanotti. But they might just as well be from OfficeRussell & BromleyReissL.K.Bennett or Public Desire! Steal her gym style at Sweaty Betty (whether or not you actually make it to the gym is entirely up to you, of course).

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