Where Holly Willoughby Buys Her Clothes

We'll be honest - Holly Willoughby's clothes are the main reason we get out of bed in the morning. If, like us, you tune in to check out the latest This Morning fashion segment only to be overcome by an overpowering urge to find out where Holly found her own outfit, you've come to the right place. And you might be please to learn that, despite a soft spot for designers like Alexander McQueen, the bulk of her wardrobe is made up of affordable, accessible high street pieces. Read on to find out where our favourite TV presenter sources those curve-loving knits, ditzy print tea dresses, figure hugging trousers and classic pencil skirts we know and love her for.

Her high street favourites

Holly loves a pair of high-waisted black trousers. "A high-waisted trouser is my best friend," the curvy presenter says. Some of them may be designer, but her favourite pair comes from...Zara (opens in new tab). She's also a fan of their tops, skirts and knitwear.

In particular, Holly has also, recently, been favouring affordable designer store Hobbs for her This Morning fashion picks.

She recently donned a stunning, shimmery blue dress by the high-end designer, and fans clearly loved the choice, with one writing "I need this dress!", and another admitted, "Love this dress!"

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She then wore the designer twice in one week, rocking a slight change from her usual style in a striped shirt dress by Hobbs.

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The dress proved controversial, with some fans claiming they loved it, while others called it one of her worst outfit choices yet. However, both quickly sold out sooner after Holly wore them, so clearly she's doing something right!

So what about those floral tea dresses she favours? More often than not they're picked up fromMiss Selfridge (opens in new tab). You'll also have spied Holly in high street bargain buys from the likes ofBanana Republic (opens in new tab),H&M (opens in new tab),New Look (opens in new tab),Marks & Spencer (opens in new tab),Topshop (opens in new tab),Mango (opens in new tab),Next (opens in new tab),Boden (opens in new tab),River Island (opens in new tab),Dorothy Perkins (opens in new tab),J.Crew (opens in new tab)andOasis (opens in new tab).

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Mid-range and premium high street brands such as Massimo Dutti (opens in new tab),L.K.Bennett (opens in new tab),Jigsaw (opens in new tab),Whistles (opens in new tab),Ted Baker (opens in new tab),Jaeger (opens in new tab),Anthropologie (opens in new tab),Karen Millen (opens in new tab),Oliver Bonas (opens in new tab)andWinser London (opens in new tab)are also high on Holly's hitlist. And she loves House of Fraser and John Lewis' diffusion lines, fromBIBA (opens in new tab)toSomerset by Alice Temperley (opens in new tab). Psst... you can often find the details of her day-to-day outfits on Holly Willoughby'sInstagram (opens in new tab)account.

Her online finds

Holly might have theultimate workwear wardrobe (opens in new tab)but, thanks to the likes ofThe Fold (opens in new tab)andLibby London (opens in new tab), we can too - hurrah! These homegrown web-based labels might still be flying under the radar, but they're fast becoming the stylish British businesswoman's most-visited bookmarks.

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Another Holly favourite,Closet London (opens in new tab), serves up surprisingly affordable - yet supremely gorgeous - dresses, skirts and tops for every occasion, and even offers same day delivery in London. One-stop-shopBaukjen (opens in new tab)and bargain shoe meccaPublic Desire (opens in new tab)are also on her click fix list - no one will know they're not designer, we promise.

Her designer staples

Holly may have a soft spot for aRoksanda (opens in new tab)top orRoland Mouret (opens in new tab)pencil skirt, but she always gets her money's worth. It's all about cost-per-wear, after all... Take a leaf out of her book by bagging an investment buy fromAlexander McQueen (opens in new tab),The Kooples (opens in new tab)orAlice + Olivia (opens in new tab).

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She also champions emerging designer brands. Follow her trendsetting example inSafiyaa (opens in new tab),Pinko (opens in new tab)orBeulah London (opens in new tab). Those beautiful hand printed silk blouses? They'll be fromMercy Delta (opens in new tab)orRixo (opens in new tab). And that rainbow print blouse?Tabitha Webb (opens in new tab).

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Her shoe collection

Coveting Holly's latest pair of classic court shoes? Well, they might be fromPrada (opens in new tab),Manolo Blahnik (opens in new tab),Gianvito Rossi (opens in new tab)orGuiseppe Zanotti (opens in new tab). But they might just as well be fromOffice (opens in new tab),Russell & Bromley (opens in new tab),Reiss (opens in new tab),L.K.Bennett (opens in new tab)orPublic Desire (opens in new tab)! Steal her gym style atSweaty Betty (opens in new tab)(whether or not you actually make it to the gym is entirely up to you, of course).