The Duchess of Cambridge wowed on an important Zoom call last year wearing one of our favorite brands on the British high street - Boden.
- The Duchess of Cambridge appeared on a Zoom call to thank two key workers for their dedication and raise awareness of the Hold Still exhibition 2020.
- Catherine looked timelessly elegant in a frosted blue cardigan and it soon sold out due to the famous 'Kate effect'.
- The cardigan has just come back into stock on the Boden website - but you'll need to be quick if you want to snap one up!
- This follows the royal news that Prince William and Kate Middleton honor Prince Philip with a touching photograph.
The Kate effect is widely reported - when the Duchess of Cambridge wears something - especially something affordable - it soon sells out. Last year's frosted blue Boden cardigan was no exception, with shoppers eagerly picking up the sweater in every colorway after Catherine was spotted wearing it on a Zoom call.
Catherine wore the item while on a call to two frontline workers, expressing her appreciation for their dedication to helping others. The Duchess of Cambridge spoke to Johannah Churchill, whose portrait of her colleague Melanie Senior was recreated as a mural in Manchester last month as part of the Hold Still 2020 exhibition.
Boden Abercorn Scallop Cardigan in Frosted Blue £75 Boden
This elegant cardigan will complement jeans, trousers, or layer over a simple dress. View Deal
The cardigan soon sold out in the frosted blue, shortly followed by the maroon colorway. This time around, Boden has released the elegant knitwear item in three new shades; Grey Melange, Azalea Pink and Navy.
The website describes the elegant item as a great choice for our changeable British weather. ‘This one feels lightweight yet warm, thanks to its luxurious blend of merino wool and cotton,’ states the brand’s website. ‘A scalloped collar and sophisticated gathered sleeves give it a feminine finish.’
The reviews for this item are overwhelmingly positive, with shoppers praising its look and feel. 'This cardigan is unique and yet very wearable. It brings charm to any casual outfit. So pretty! I got mine in light blue and I love it. Someone compliments it every time I wear it,' said one happy shopper.
While another wrote, 'I loved this bright pink cardigan. I felt it was a bit different with the beautiful collar . Will enjoy wearing it with white trousers when the weather gets better. Loved that I bought it with a £10 off voucher. Love boden clothes.'
Lauren is deputy editor at woman&home.com in the UK and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren has worked on the woman&home brand for four years. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine. After starting out working for a local paper in Yorkshire, her journalism career took her to Bristol where she hunted out stories for national papers and magazines at Medavia news agency, before landing a job in London working as a lifestyle assistant.
Lauren loves helping people share their stories, bringing experiences to life online, honing her interview techniques with everyone from authors to celebrities, headteachers to local heroes. As well as having a good nose for a story, Lauren has a passion for the English language and years of experience optimizing digital content to reach the widest audience possible. During her time at w&h, Lauren has worked on big brand campaigns like the Amazing Women Awards and assisted in developing w&h expert-approved Buyer's Guides—the place to go if you're looking to splash out on an important purchase and want some trusted advice. In addition to her journalism career, Lauren also has a background in copywriting for prestigious brands such as Inhabit Hotel, eco-development K'in in Tulum, social enterprise The Goldfinger Factory and leading London architect Holland Harvey, using language in all its glorious forms, from detailed guidebooks to snappy social content.
A big fan of adventure, Lauren is also a keen travel writer and loves sharing tips on where to find the best places to eat, drink, and be merry off the beaten track. Lauren has written a series of travel guides for London hotels and loves sharing her insights into a destination's cultural and culinary offerings. If you need a recommendation on any UK destination, she's more than happy to help. At the weekend, you'll usually find her hanging out with her pet cat (or anyone else's pet she can get her hands on), escaping to the countryside, or devouring a good book.
Follow her adventures @laurenkatehughes
LinkedIn: Lauren Kate Hughes
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