The new Laura Ashley collection has been spotted on Kate Garaway and Holly Willoughby

Laura Ashley is becoming a fashion favourite on TV screens this week

It’s every fashion brand’s dream to launch a collection and have it spotted on a star the same week, so Laura Ashley must be over the moon to see their new styles being worn by not one, but TWO TV favourites!

Quintessentially British brand Laura Ashley continue to channel their signature romantic style this season, with the launch of two contemporary capsule collections. Alderney and Clarendon are designed for the modern woman.

Showing love for the brand on the 11th of February, GMB presenter Kate Garraway wore the heart-printed maxi dress from the Alderney collection. She was quickly followed by style queen Holly Willoughby, who wore the navy version of the gown on This Morning later the same week.

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We love Kate's pick. A cherry red midi is perfect for those days when an impeccable dress solves any wardrobe dilemma.

SHOP NOW: Laura Ashley, Red Midi Heart Jacquard Dress, was £90 now £54*

SHOP NOW: Laura Ashley, Navy Midi Heart Jacquard Dress, was £110 now £66*

What’s so exciting about the two collections?

Well, there’s fluid shapes, irresistibly feminine detailing, flattering silhouettes and imaginative reworking of beautiful heritage floral prints, which give these pieces the unmistakably English touches that the brand is so loved for.

Alderney Collection

The charming heart print favoured by Kate and Holly, is part of the Alderbey collection and dances across an apron front midi dress and a full-sleeved blouse. There are also feminine dresses and blouses featuring gentle frills, blouson sleeves and soft tie necks giving a romantic edge to the new season. As well as sumptuous floral prints presented in nutmeg and navy.

SHOP NOW: Laura Ashley, Lace Neck Jumper with Bow Cuffs, was £55 now £33*

SHOP NOW: Laura Ashley, Side Striped Parallel Trousers, was £70 now £42

SHOP NOW: Laura Ashley, Frilled Archive Garden Blouse, was £60 now £36

Clarendon Collection

The Clarendon collection on the other hand heralds the return of sunnier days, with a palette of soft pastels and a riot of floral prints. From a chic blossom that plays to the dark botanical trend, to a gentle hedgerow floral, and sophisticated self-spot in periwinkle blue, these are pieces that brighten any summer wardrobe.

The collection is stuffed with chic separates, from split leg trousers - cropped to a flattering point above the ankle - to blonde ruffle neck sweaters and an easy, throw on coat. The perfect antidote to the pretty dress trend, these could be the backbone of a grown-up wardrobe.

We continually check thousands of prices to show you the best deals. If you buy a product through our site we will earn a small commission from the retailer – a sort of automated referral fee – but our reviewers are always kept separate from this process. You can read more about how we make money in our Ethics Policy.

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Black Floral Soft Headband (opens in new tab)

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was £8 now £4.80

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was £8 now £4.80

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Frilled Archive Garden Blouse (opens in new tab)

Laura Ashley

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was £60 now £36

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was £60 now £36

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SHOP NOW: Blouse, £55, trousers, £70 both at Laura Ashley

We continually check thousands of prices to show you the best deals. If you buy a product through our site we will earn a small commission from the retailer – a sort of automated referral fee – but our reviewers are always kept separate from this process. You can read more about how we make money in our Ethics Policy.

SHOP AT LAURA ASHLEY

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We can't decided between the collections so will definitely be buying bits from both!

Both collections are available in selected Laura Ashley stores and online from the 20th of February 2020.

Millie Gooch worked at woman&home as a fashion writer and stylist and has worked on numerous shoots for the brand. As a freelance journalist, Millie has written for a range of publications, including, ELLE, Stylist, the BBC, and the Evening Standard.


Millie is also the founder of Sober Girl Society, an online collective of women who don’t drink alcohol. Millie's debut non-fiction book, The Sober Girl Society Handbook, is a bestselling manual to navigating life as a young and sober woman. Millie gave up alcohol back in February 2018 and has since dedicated her career to changing perceptions around sobriety.