It’s every fashion brand’s dream to launch a collection and have it spotted on a star the same week, so Laura Ashley must be over the moon to see their new styles being worn by not one, but TWO TV favourites!
Quintessentially British brand Laura Ashley continue to channel their signature romantic style this season, with the launch of two contemporary capsule collections. Alderney and Clarendon are designed for the modern woman.
Showing love for the brand on the 11th of February, GMB presenter Kate Garraway wore the heart-printed maxi dress from the Alderney collection. She was quickly followed by style queen Holly Willoughby, who wore the navy version of the gown on This Morning later the same week.
We love Kate’s pick. A cherry red midi is perfect for those days when an impeccable dress solves any wardrobe dilemma.
SHOP NOW: Laura Ashley, Red Midi Heart Jacquard Dress, was £90 now £54*
The navy version that Holly Willoughby wore
SHOP NOW: Laura Ashley, Navy Midi Heart Jacquard Dress, was £110 now £66*
What’s so exciting about the two collections?
Well, there’s fluid shapes, irresistibly feminine detailing, flattering silhouettes and imaginative reworking of beautiful heritage floral prints, which give these pieces the unmistakably English touches that the brand is so loved for.
Alderney Collection
The charming heart print favoured by Kate and Holly, is part of the Alderbey collection and dances across an apron front midi dress and a full-sleeved blouse. There are also feminine dresses and blouses featuring gentle frills, blouson sleeves and soft tie necks giving a romantic edge to the new season. As well as sumptuous floral prints presented in nutmeg and navy.
SHOP NOW: Laura Ashley, Lace Neck Jumper with Bow Cuffs, was £55 now £33*
SHOP NOW: Laura Ashley, Side Striped Parallel Trousers, was £70 now £42
SHOP NOW: Laura Ashley, Frilled Archive Garden Blouse, was £60 now £36
Clarendon Collection
The Clarendon collection on the other hand heralds the return of sunnier days, with a palette of soft pastels and a riot of floral prints. From a chic blossom that plays to the dark botanical trend, to a gentle hedgerow floral, and sophisticated self-spot in periwinkle blue, these are pieces that brighten any summer wardrobe.
The collection is stuffed with chic separates, from split leg trousers – cropped to a flattering point above the ankle – to blonde ruffle neck sweaters and an easy, throw on coat. The perfect antidote to the pretty dress trend, these could be the backbone of a grown-up wardrobe.
SHOP NOW: Blouse, £55, trousers, £70 both at Laura Ashley
We can’t decided between the collections so will definitely be buying bits from both!
Both collections are available in selected Laura Ashley stores and online from the 20th of February 2020.
