Alison Hammond’s floral Boden dress is the timeless, flattering style you'll wear again and again

The Bake Off is already serving up some serious style inspiration

a headshot of alison hammond
(Image credit: Getty Images)

While florals may not be groundbreaking, they always feel fresh and fun to wear, especially during the sunnier months, and Alison Hammond just showed us how joyful they can be with a botanical print dress from Boden.

The star shared some promo snaps for the upcoming series of The Great British Bake Off on Instagram, and while we are thrilled to see that our favourite cake-based series is making a return soon, it was actually Alison’s dress that really got us excited.

The presenter looked blooming gorgeous in the Kate Puffed Sleeve Shirt Dress by the British clothing brand, which featured a soft cream coloured base and a bright red and yellow petal-powered design. The dress is both classic and contemporary, and it’s one of those hero pieces that will sit well within any summer capsule wardrobe, ready to be worn for all kinds of plans. And it is still in stock in regular and petite lengths; you can find it along with some other garden-inspired designs below.

It wasn't just Alison's outfit that grabbed our attention either, as new Bake Off judge Nigella Lawson also looked great in the pics and opted for an understated navy jumpsuit. It looks like the star was wearing a wide-leg, one-piece wonder by ME+EM, and it's currently in the sale.

Shop Nigella's Jumpsuit

A design covered with bold blooms like Alison's is a great piece to add to your closet, as it's a total classic that will work nicely for right now and for years to come. Florals are never far from the fashion spotlight, so you can rewear without any worries about it dating or going out of style.

A shirt dress is a versatile piece too, and you'll be able to switch up the aesthetic with your accessories. Add your best white trainers for a shopping trip, or finish with gold heels and a clutch for a party, or add ballet flats and a tote for a day at the office.

Matilda Stanley

Matilda Stanley is a freelance style editor covering all things fashion, beauty and interiors. She writes and styles for both print and online and covers everything from the latest catwalk trends to bargain skincare buys. With over fifteen years of experience in the industry, Matilda has worked on TV shows including 'Gok's Fashion Fix', and written and styled for publications including Closer, Heat, Bella, Look, Woman, Good Housekeeping, Now, and The Daily Mail.

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