These are the fashion brands making significant efforts to help during Covid-19

Check out the brands doing their bit!
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  • Things might be uncertain at the moment but one thing we do know is that when it comes to rallying around those that need it - the fashion pack have been some of the first to step up.

    Here’s how these stylish stores are helping…

    Kurt Geiger

    All UK store managers are working with their Local NHS Hospitals to give £100 gift cards to 55 NHS workers in the critical care departments of their local hospitals.

    As all store have been closed, over 2,000 Kurt Geiger store workers were asked to utilise their time whilst they are paid and not working to become part of their local communities, volunteering scheme for employees with Age UK underway and active across the country. NHS workers will also receive a 50% discount for a year in all Kurt Geiger stores once they re-open.

    Supermodel Jourdan Dunn commented on the move saying, “Now is a time for us all to play a part in our communities and Kurt Geiger’s initiative to encourage all of their workforce to support their communities and work with the elderly is an example I hope we will all follow. Given the shortness of blood the NHS already has, it’s more necessary than ever for us to come forward and donate blood – especially those with rare blood groups.” Bravo!


    MANGO made a statement that they will donate two million masks in the coming days. The Spanish fashion firm looks to collaborate the fight against COVID-19 pandemic and alleviate the serious social, economic, and public health consequences it is causing.

    Mango will be in charge of distributing the two million masks in hospitals across Spain, many of which are in shortage of essential medical supplies to carry out their heroic work. The distribution will be made following the instrutions of the Ministry of Health.

    Through their statement, Mango wanted to acknowledge and thank, on behalf of its more than 15,000 employees, the extraordinary effort being made by all the people who are part of the health teams in Spain that are incessantly fighting COVID-19.


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    What we’re doing to help here at Boden. 💛

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    This week Boden announced on their Instagram channel that they would be partnering with Helpforce, a bighearted charity who coordinate initiatives to make the lives of NHS staff and patients better.

    The brand announced together with Helpforce they would be donating clothes to those that need them, form nightwear for NHS workers who can’t return home at the end of their shift, to clothes for recovered patients to wear when they leave hospital.


    Fitflop have joined in and are giving 40% off to NHS staff – helpful as the brand is all about confort and their shoes are already widely used by health workers.

    Each pair of shoes is engineered with innovative technology designed to enhance wellbeing and the ‘feel-good factor’. They also promote natural body alignment with the help pf the science of biomechanics, to deliver non-stop comfort.

    And if you want any of this comfort yourself, here’s some options to wear around the house, in the garden and on your walk – because we all need some ‘feel-good factor’ too…


    SHOP NOW: SHUV Leather Clogs, £95, Fitflop

    SHOP NOW: ALLEGRO Leather Ballet Pumps, Was £80, Now £56, Fitflop

    SHOP NOW: AIRMESH Trainers, Was £80, Now £56, Fitflop

    SHOP NOW: CLARA Shearling Suede Moccasin Slippers, Was £80, Now £56, Fitflop


    Joules’s donating all profits from sales of their latest Rainbow Edit to the NHS Charities Together COVID-19 Urgent Appeal. It encompasses a range of womenswear, kids wear and home products all adorned with the bright rainbow to spread support and solidarity for the NHS at this difficult time.

    SHOP NOW: Shelbury Espadrilles, £39.95, Joules 


    SHOP NOW: Straw bag, £24.95, Joules 



    Former member of the fashion brand Finisterre team, Annie Lucas, created Cornwall Scrubs group to help support the national campaign #ForTheLoveOfScrubs – producing scrubs, surgical caps and other PPE for frontline NHS staff. Now, less than a month once this project started, it has more than 1.000 volunteers.

    Besides that, Finisterre has also launched their first ever t-shirt design competition with 100% of sales going to the NHS Covid-19 Urgent Appeal. They explain how to get involved in their Instagram account.


    Crocs has donated over 200,000 pairs of shoes to hospitals globally to support frontline healthcare workers during the Covid-19 crisis. The first donation in the UK arrived with the NHS last month, Crocs is providing its iconic comfortable and lightweight shoes. They’re also inviting its online customers to join in further supporting healthcare workers either by giving £10 with a purchase of Classic Clogs or by contributing £10 to gift a pair of clogs to a healthcare worker. For every contribution made, Crocs will send a pair of shoes directly to those frontline workers who need them most.



    Shoe brand Maxine is also taking a huge step and donating all profits in April for Doctors without borders Help Them Help Us, both organisations helping fight Covid-19. This is definitely a good cause for shopping.


    Aspinal of London

    Aspinal has launched #AspinalHeroes on Instagram to recognise people who are doing amazing work to care for the people around them and who are vulnerable. It doesn’t focus only on NHS or key workers but anyone who’s making a difference and volunteering during difficult times. Every week until beginning of May, Aspinal will be rewarding 100 #AspinalHeroes with a personalised surprise gift to brighten up their week and say thank you for the amazing work they have done.

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    Nominate your #AspinalHeroes Aspinal of London is proud to announce the launch of #AspinalHeroes to show our appreciation to those at the forefront of the current COVID-19 crisis we are currently facing as a nation. Every week for the next 4 weeks Aspinal will be rewarding 100 #AspinalHeroes with a personalised surprise gift to brighten up their week and say thank you for the amazing work they have done. Heroes can be of all ages, they sometimes wear a uniform but they can also be ordinary people doing extraordinary things – whether its working on the front line as part of the NHS or going above and beyond to help their local community we want to recognise and celebrate their remarkable acts of kindness. Please show your love by nominating your hero by naming or tagging them in the comments below and telling us why they are an #aspinalheroes

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    The parent company of prestigious fashion brands as Balmain, Valentino and Pal Zileri, Mayhoola announced a donation of €1m to the French charity La Fondation Hôpitaux de Paris – Hôpitaux de France. The donation will be targeted at aiding two hospitals helping fight the virus, Montfermeil and Delafontaine to acquire equipment and also to support the health and well-being of its medical staff.

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    To help support French caregivers and hospitals during the COVID-19 crisis, Mayhoola, the parent company of Balmain, Valentino and Pal Zileri, announcesa donation of one millioneuros to the respected French charity La Fondation Hôpitaux de Paris -Hôpitaux de France (FHP-HF). Today, France finds itself in a critical situation. The COVID-19 virus has spread quickly, despite increasingly restrictive quarantine measures enacted by the government. As the country approaches the peak of the pandemic, hospitals and caretakers have been stretched to the limit and needed medical supplies are dwindling. Founded in 1989, and under the leadership of Brigitte Macron since June 2019, the FHP-HF has long relied on the public’s generosity to fund over 15,400 projects in French hospitals. The FHP-HF will target the Mayhoola donation to aid hospital, the Montfermeil and Delafontaine hospitals,bothlocated in the French department of Seine-Saint Denis, north of Paris. As of today, Seine-Saint Denis—one of France’s most densely populated areas—is one of the French departments that have been hardest hit by COVID-19. Although the crisis has not yet reached its peak in Seine-Saint Denis, the region’s hospitals, unfortunately, are already overwhelmed, with both the number of patients and deaths rising at worrying rates. The medical staff urgently needs more material and support, in order to be able to face the days ahead. Mayhoola’s one-million-euro donation will be earmarked by the FHP-HF to support two key necessities of the Montfermeil and Delafontaine hospitals: •Each of the hospitalswill receive 400K€ to procure desperately needed equipment, including respirators, blood collection kits, syringe drivers, masks and catheters. •Each of the hospitals will receive 100K€ to support the health and well-being of medical staff—allowing the front-line heroes a chance to recover, rest and eat correctly between and during shifts, as they continue the fight in the coming weeks. Click the link in bio to donate. #BALMAINENSEMBLE

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    Canadian outerwear brand Nobis is donating 100% of digital sales over the next two weeks to help fight coronavirus. This is the company second action towards tackling the disease, following a donation of CAN$100,000 to local Ontario hospitals.


    Well, our hearts are officially warm.

    Fashion, we salute you!

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