New ‘dry shampoo’ for your clothes that means no more ironing

Unilever have launched a brand new spray for the time-poor and wash-weary, letting you revive and de-crease your clothes without popping on a wash or reaching for the iron.

Working similarly to a dry shampoo, it has been designed especially for not-quite-dirty clothes that have been relegated to the laundry chair or basket. By eliminating odours and smoothing the fabric, clothes are left refreshed and deodorised with an airy scent of fresh linen.

It’s nice and easy to use - simply lay your chosen item onto a flat surface, spray it lightly, smooth out any creases and leave to hang. Within 15 minutes clothes will be softer, fresher and ready to wear.

The creators of Day2 thought up the concept after discovering that on average, 40% of the clothes we put into our washing machines are not actually dirty and a load of washing in the UK is normally just one third full.

So not only will each bottle of this clever spray help to save 60 litres of water (as well as precious time, energy and money) the bottles are also powered by air, meaning they’re carbon neutral when sprayed

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Gemma Cleland, UK Vice President of Homecare at Unilever explains, "We wanted to revolutionise laundry with a really simple concept; dry shampoo for your clothes. Helping you to get more wear in-between washes, Day2 is great for gym-goers who want to give their gear a quick refresh, for frequent travellers who are looking for a crease free holiday look and for fashionistas with a wardrobe full of tricky-to-clean items such as cashmere or embellished pieces."

Available in three variants – original, which can be used on most fabric types and is even available in a mini travel version, denim, which slows down the fading process, and delicate, designed to be used on fine fabrics, beaded clothing and cashmere.

Priced at just £7.50 for the 200ml version and £4 for the 75ml travel spray, including free postage and packaging – give it a try for yourself at day2.com.

Jess Beech

Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC. 


She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!


Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress. 


The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.