I wear red lipstick every day, but this smudge-proof stain has me abandoning all my old faithfuls

This £19 lip stain has been dubbed a game-changer by our red lipstick conisseur of a senior beauty editor - here's why...

Fenty Beauty Poutsicle Hydrating Lip Stain
(Image credit: Fenty Beauty)

As a red lipstick devotee, I have a list of criteria they must meet to make it into my daily rotation and this £19 lip stain ticked them all - so much so, I'm retiring a few of my old faithfuls...

I wear some sort of red lip shade every day, be it one of the best long-lasting lipsticks, a matte finish or a tinted lip balm. I just don't feel like myself when I forgo the vibrant hue and perhaps it's the decades-old habit but I just think I look a bit like a slug without it - grey, tired, literally sluggish. A swipe of signature red lipstick makes me feel like myself, or really, a better version of myself - a together, confident person with a bit of extra zing.

As a beauty editor with an affection for reds, I’ve pretty much tried all of the best red lipsticks on the market and naturally, I have a handful of vetted favourites that I rotate weekly, but this new discovery has my previous go-tos gathering dust...

The £19 lipstick our senior beauty editor can't stop wearing

Despite curating a tried and tested collection of the best lipstick formulas on the market, this affordable offering from Fenty has swiftly surpassed them all...

It’s a lip stain, but not as you know it. It’s a dream to apply - gliding onto lips and leaving lips looking plump and juicy. Unlike a lot of other lip stains, it never leaves lips feeling dry or tacky. You can wear it as a high-shine gloss, but if you prefer mattes (like I do), you can swipe off the excess for a pretty, diffused tint. 

My first impressions of the Fenty Beauty Poutsicle Hydrating Lip Stain

I loathe to admit it, but it was a TikTok video that made me realise the potential of this formula. I am not a gloss girl - I much prefer a matte finish, so my initial swatch of this formula would've had me dismissing this as a shiny buy and putting it firmly in the 'not for me' camp. 

The TikTok showed a woman applying it, waiting a few seconds then wiping off the gloss for a pretty, zingy lip tint. Much more my style. I tried it for myself and while the high-shine application looked a little scary initially, when I swiped it away I loved the result - a bold pop of colour with the sheer finish of a stain. 

Having worn it non-stop for weeks, I've been so impressed by the longevity of the colour - I can apply it at 7am and still see colour by 2pm. While it definitely fades during the day, it does so in a quite uniform way. With other traditional lipsticks, I find that the colour vanishes around the centre of the mouth, leaving a weird, unwanted ombre effect.  That's why I like this stain so much - it outperforms most long-lasting lipsticks on the market, but the fading process is much more forgiving than other formulas. 

Two shots of Senior Beauty Editor Rhiannon Derbyshire wearing the Fenty Lip Stain

Senior Beauty Editor Rhiannon in the Strawberry Sangria shade

(Image credit: Rhiannon Derbyshire)

Should you buy the Fenty Beauty Poutsicle Hydrating Lip Stain?

If you're looking for a long-lasting, vibrant lip colour that won't dry your lips, you should absolutely buy the Fenty Beauty Poutsicle Hydrating Lip Stain. It's available in six bold shades (my favourites are - naturally - the reds Strawberry Sangria and Zesty Bestie) and has a wearable, comfortable formula. If you prefer a glossy finish you'll also love the original high-shine look this creates, so it's quite versatile. 

At £19, it feels fairly reasonably priced, especially considering how well it performs and how well the colour lasts. I've recommended it to countless friends and they've all become devoted fans. There's nothing I like better than recommending someone's new favourite product to them, and I hope I can do the same for you too.

Rhiannon Derbyshire
Senior Beauty Editor

Rhiannon Derbyshire is the Senior Beauty Editor for Woman & Home and other publications. 

She started interning for glossy magazines while working alongside her Fashion Journalism degree. There, she was lured to the beauty desk, seduced by matte lipsticks, posh shampoos, and every skincare product imaginable. 10+ years into her career, she can confidently tell you why the best mascaras are always high street, and why SPF is a non-negotiable all year round. Ask her about her curly hair routine, skincare minimalism, and how to find the exact right red lipstick