I swore by the famous ILIA Multi-Stick but this £15 cheaper blush has converted me

ILIA's Multi-Stick has my heart but this surprise alternative has saved me £15 and is ticking all my blush boxes...

Two shades of the ILIA Multi-Stick blush in a pink and orange shade picture line on their side, with swatches of the product/ in a cream and gold paint stroke template
(Image credit: ILIA/Sephora)

I'm a self-proclaimed blush connoisseur, whose entire makeup routine hinges on the perfect, natural-looking flush. Up until now, ILIA's famous Multi-Stick fulfilled that assignment but after discovering this cheaper - but no less effective option - my allegiance is wavering.

If I had to choose just one makeup product to use for the rest of my life, my best cream blush would win out every single time. That being said though, in my experience, finding a blush that delivers both radiance and pigment without causing the pilling of all my best foundations, is no easy feat. The colour might be perfect but more often than not, the formula becomes patchy, or clings to dry spots that I never knew existed and worst of all, fades after a matter of hours. So, when I got my hands on ILIA's cult-favourite Multi-Stick, it was love at first apply. The only drawback is the price point.

Each tube costs £36 and when mine ran out in November, I could not bring myself to repurchase - what with Christmas and all its expenses approaching. That's where a certain alternative enters my tragic tale and let's just say, with a £15 difference and a very similar dewy finish, it has a rather happy ending...  

The £21 blush I'll be wearing instead of ILIA's this Christmas

Now, don't get me wrong, my ILIA Multi-Stick (in shade "At Last", in case you were wondering) and I, are not parting ways forever. I'll always recommend it to friends and when I have some surplus funds to spend on myself, we will be reunited. Until then though, my blush game is not suffering thanks to another popular cream number.

Tower 28's Beach Please Luminous Tinted Balm has blown me away with its dewy and oh-so-natural finish. A little goes a long way with this stuff and once applied, it just melts into the skin, giving my cheeks a healthy flush, which actually lasts.

Like ILIA's stick, it's multi-purpose and can be used as a lip tint, with a slight shine and light-weight, lip balm feel. 

I opted for the shade "After Hours" which offers a similar berry-hue to my staple ILIA blush and I was surprised by how well it blends into the skin with both my fingers and a brush. Again, a little goes a long way, which for the price makes this feel like a very cost-effective buy. Formula-wise, it reminds me of Glossier's Cloud Paint blushes, so if you're already a fan this could be a great option for you.

All in all, it's a great product that will only elevate your beauty arsenal - plus the packaging is so cute - making it a great gift or stocking filler this Christmas.

Naomi Jamieson
Digital Beauty Writer

Naomi is a Digital Beauty Writer from woman&home, where she covers everything from skincare to fragrance but specialises, particularly, in makeup and nail trends. Through her work, Naomi gets to share her trend expertise and share her own shopping recommendations and product reviews. Previously, she worked as a Lifestyle News Writer for My Imperfect Life magazine, where she used her savvy for TikTok to bring readers the latest beauty buzzwords, fashion movements and must-have products. 

Before that, Naomi split her time between both GoodTo and My Imperfect Life, whilst training for her Gold Standard diploma in Journalism with the NCTJ, for which she earned a Distinction. Interestingly though, Naomi actually has a background in design, having studied illustration at Plymouth University but leapt into the media world in 2020, after always having a passion for writing. Now, when she isn’t reporting on the best perfumes and latest beauty releases, you can find her drinking copious cups of coffee, drawing and probably online shopping...