Forget hairspray: this is the only product that actually holds a style in my fine hair

This cult buy is nothing short of transformative - no wonder it's a photoshoot favourite

beauty writer annie milroy pictured with curled hair and a stripy jumper necxt to a bottle of L'Oreal Pli on a gingham backdrop
(Image credit: Future / Annie Milroy)

My hair has always been fine, and most days I'm grateful for its low-maintenance nature. I can wash it in the evening, wake up, brush it through and walk out the door.

But, on the occasions when I want to add in some bouncy curls or beachy waves with my best curling iron for fine hair, they used to drop out in minutes. It was incredibly annoying. That was until I discovered a product that changed everything - and guess what? It isn't hairspray.

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The affordable hair product that keeps my curls in place all day long

If you're desperate for the big reveal, I'll put you out of your misery. My most trusted and beloved hair styling aid is L'Oréal Professionnel Tecni.ART Flex Pli Thermo Modelling Spray. Quite the mouthful I'll admit, but she's so worth it.

If you like to shop around, our beauty team has sourced some alternative styling sprays that work on the same heat-activated principle.

The results are amazing. My hair is left so soft, yet my curls are intact for days. It's truly a miracle worker. I've tried what feels like every styling product on the market, and nothing has ever worked as hard as this has. It's never let me down - quite simply, I couldn't be without it.

In the image below, I've used the L'Oréal Professionnel Tecni.ART Pli Shaper on the left side of my hair and not on the right. This is after leaving my heat-styled curls for an hour and brushing them out. The bounce, hold, and natural finish the styling product gives is unmatched. So, if, like me, you have fine hair that suffers from hair-hold issues, this might just transform your styling routine.

an image of beauty writer Annie using the product (l) and not (r)

Annie's hair an hour after curling, with Tecni.ART Pli Shaper applied on the left side only

(Image credit: Future / Annie Milroy)

It's also worth noting that I've often spotted this product in many a hair stylist's kit, so I'm in good company. I've worked on hundreds of photoshoots in my time as a beauty writer, and I often see this bad boy being misted through a model's hair to help the style stick around for long sessions under hot studio lights. If it's good enough for the pros, it's good enough for me

Annie Milroy
Beauty Writer

Annie Milroy is the Beauty Writer for Woman & Home and other publications.

She spent three years studying Journalism and English Language at the University of Portsmouth before starting her career in magazines in 2017. After nearly 10 years in the beauty industry, she's grown very fond of any product that can give her that 'my skin but better' finish, and anything that hydrates her seemingly always parched face.

When she’s not working, she’s shamelessly watching back-to-back Real Housewives episodes, spending all her time with her families foster dogs, and hunting down the best carb spots London has to offer.

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