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Want to keep hair smooth? These are the best hair straightening products for a glossy finish that lasts

Tried, tested and approved by our beauty team for sleek, smooth strands that will go the distance

Collage of four of the best hair straightening products from (L–R) Color Wow, Virtue, Redken and LOréal Paris, set against a beige background with a white fine line drawing
(Image credit: Color Wow/Virtue/Redken/LOréal Paris/Future)

Yes, you'll probably need your straighteners, but the key to achieving sleek, glossy, poker straight strands largely in the prep. That's where the best hair straightening products come in. These formulas not only aid sleekness, but often also work to protect your tresses from damage, create a humidity shield and add enviable shine.

If you have any kind of curly hair, there may also be times you want to wear it straight, too. And so, along with your best hair straighteners, it's important to have a couple of trusted styling products to help your salon-worthy results to last. Heat protection is also a must – but fortunately, many priming formulas also not only have smoothing capabilities, but also protective and reparative ingredients too.

Now, no one product has the power to replicate the results of a flat iron or a Brazilian blowout alone, but there are that maintain strands long after heated hair styling. We've tested dozens of formulas – and quizzed plenty of leading hairstylists – to curate this detailed guide to the very best formulas worth adding to your basket.

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Best hair straightening product deals

Recent updates

These deals were last checked on 30/06/26 and we will continue to do so to ensure that all of the products below are still in stock, still discounted and, most importantly, are the very best deals around at the moment.

COLOR WOW Dream Coat Supernatural Spray
Deal
Save 30% (£8.10)
COLOR WOW Dream Coat Supernatural Spray: was £27 now £18.90 at Amazon

Known for smoothing your strands and warding off the effects of humidity for multiple washes, Color Wow's Dream Coat currently has a generous 30% off at Amazon.

REDKEN Acidic Bonding Concentrate Leave-In Treatment
Deal
Save 20% (£5.40)
REDKEN Acidic Bonding Concentrate Leave-In Treatment: was £27 now £21.60 at Boots.com

Right now, you can save 20% on REDKEN's salon favourite Acidic Bonding treatment, which not only smooths and repairs your hair but has added heat protection.

L'Oréal Paris  Wonder Water
Deal
Save 50% (£5)
L'Oréal Paris Wonder Water: was £9.99 now £4.99 at Boots.com

From ultra-shiny strands in seconds, L'Oréal Paris' Wonder Water is one of our favourite buys, and right now, it's 50% off.

amika  Frizz-Me-Not Hydrating Anti-Frizz Treatment
Deal
Save 20% (£5.60)
amika Frizz-Me-Not Hydrating Anti-Frizz Treatment: was £28 now £22.40 at Sephora UK

Say farewell to frizz at a very reasonable price with this 20% saving on the amika Frizz-Me-Not Hydrating Anti-Frizz Treatment at Sephora.

The best hair straightening products, reviewed by our beauty team

How we tested the best hair straightening products

A selection of the best hair straightening products that woman&home tested for this feature

A selection of the products we tested for this feature

(Image credit: Lucy Abbersteen)

To decide how well our cohort of straight-styling products helped to create straight hair and keep it in place – and if it was worthy of inclusion here as a result – we kept the testing process as consistent as possible. First, we washed our hair, then dried and styled it straight, following the instructions to apply it at the right point in that process. (Most are applied to damp hair before drying, or to dry hair before straightening.)

So that every contender was really put through its paces, we also tested them on hair that is both naturally curly and frizz-prone. Each product was judged both in terms of the user experience and how well the results lasted. We considered all of the following factors in line with its performance while reviewing.

  • Price
  • Packaging
  • Formula type – e.g. balm, serum, spray
  • Ease of use
  • How it felt in the hair – barely detectable or slightly sticky?
  • Fragrance
  • How smooth and straight hair stayed through the day post-styling

How to style your hair straight, according to professionals

As well as curating this guide of detailed reviews on the top-performing products, we made sure to seek some hairstylist expertise, too. We asked hairdresser Adam Reed, founder of the ARKIVE haircare brand and salon and former global brand ambassador for ghd, to share his top tips for styling your hair straight.

  • Be gentle: It's tempting to roughly dry your hair if you're going to take to it with straighteners anyway, but this is actually a gateway to excess frizz. “Never rough dry your hair – rough drying opens up the cuticle, causing more frizz," Reed stresses. Instead, take a gentler approach with your styling. Slow and steady wins the race, and all that.
  • Direct air downwards: “Always blow dry hair by following the dryer in the direction of the hair from root to end, facing down the hair, and use a good brush, like the ghd oval dressing brush," Reed confirms. "This will help to keep cuticles sealed."
  • Use quality straighteners: You've set a smooth foundation before you straighten your hair, but a quality tool will take the results to the next level. “Run the ghd Platinum+ styler over the hair; the perfect safe-for-hair temperature will immediately seal the cuticle," Reed says. "This will give incredible shine and smoothness, and prevent water or humidity from affecting the hair."

Our expert panel

Reviewed by
Lucy Abbersteen
Reviewed by
Lucy Abbersteen

Lucy is a freelance beauty editor and one of woman&home's contributing beauty editors. With a decade of experience in the industry – and with hair as one of her specialisms – she's tested a lot of products on her curly, frizz-prone hair during her career. When she puts the time and effort into smoothing it, she wants the results to last, so knows which products can create a lasting straight finish, making her a perfect main tester for this guide.

Reviewed by
Aleesha Badkar, Digital Beauty Editor at woman&home
Reviewed by
Aleesha Badkar

Aleesha is Beauty eComm Editor at woman&home, where she shares her expertise in everything from the best beauty techniques and hair tools to the latest product launches. With naturally curly hair too, she's also got a lot of experience with styling products that help (and don't help) her hair stay smooth after straightening it. As such, she also shared some of her testing insights for this guide.

Expert advice from
Adam Reed
Expert advice from
Adam Reed

Adam Reed is a leading hairdresser and the founder of the ARKIVE Headcare brand and salon. At the time of writing, he was also an ambassador for ghd.

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for titles including Marie Claire, Glamour and OK!, as well as contributing to woman&home. Her work covers everything from expert skin and haircare advice to beauty trends and reviews of the latest products. During her career she regularly speaks to the industry's leading hairdressers, dermatologists and make-up artists, has covered backstage at London Fashion Week and interviewed many a celeb about their beauty routine.

With contributions from