It's no small feat that Bobbi Brown is starting over at 63. For the 30 years she was at the helm, her namesake brand earned her accolades for the best foundation, the best mascara and a legion of loyal fans. So stepping down left both a personal and professional gap in her life.
After all, Bobbi Brown was a brand she took a leap of faith creating in the ’80s when her natural-looking cosmetic line was at odds with the color trends of the time.
But it didn't take Brown long to get her teeth stuck into a new venture and crystallize her reputation as a serial entrepreneur. She pursued a new-found interest in the wellness space — becoming a certified wellness coach, writing the book Beauty from the Inside Out and launching Evolution_18 (a line of supplements for Walmart).
With this in mind, perhaps what came next wasn't such a giant leap for the imagination. Brown's new brand Jones Road is, after all, a collection of makeup with clean, skin-loving ingredients and a nod to Brown's new wellness credentials.
A photo posted by on
"Four years ago, after I left Bobbi Brown Cosmetics, one of those questions was: Why can't I find makeup products that are both clean and high-performance — that don't sacrifice one for the other?" Brown said at the time of launch.
To that end, all the products including the Miracle Gel, The Best Pencil and Cool Gloss are free from pthalates, sulphates, petroleum, PEGs, cyclic silicones, EDTA and BPA (you can read about the full Jones Road makeup lineup here).
But launching one new product - let alone a new brand - during a pandemic isn't easy. Brown has revealed to PEOPLE magazine that her "fearless" mindset and "positive attitude" are what have kept her going as she embarks on this new beauty journey in her 60s.
"I realized that if I didn't have an upbeat, positive attitude and I weren't open to change, I never could have done this," she told the title. Quarantine, she adds, "teaches you that you have to really reinvent everything. Every single thing."
Wise words, indeed, no matter what your age.
The best weighted blanket sales and deals to shop right now
Our top picks of the best weighted blanket sales—from plush throws to cooling blankets
By Dominique McIntee •
The best leggings for comfort and exercise—featuring top-rated brands like Lululemon, Spanx, and Sweaty Betty
Introducing the best leggings you’ll want to live in: whether you’re lounging at home, running errands, or hitting the gym
By Jess Beech •
The best purple shampoo for clean, ice-cool blonde and grey hair
Brassiness begone! The best purple shampoo will tone and clarify in minutes
By Fiona McKim •
How to clean a curling iron in a few easy steps
Learn how to clean a curling iron easily and thoroughly and prolong the life of your trusty hot tools
By Brittany Leitner •
The best derma rollers for anti-aging, plumping, and rejuvenating skin
The anti-aging support you need, the best derma rollers help your skincare essentials absorb better and faster
By Courtney Leiva •
The best lightweight moisturizers—featherlight, non-sticky formulas that don’t compromise on hydration
These lightweight moisturizers are hardworking yet offer a barely-there feel—perfect for hot days or oily skin
By Eunice Lucero-Lee •
The best mascaras for sensitive eyes: our favorite delicate formulations
For those with delicate eyes or skin, finding the best mascaras for sensitive eyes takes a little more care and attention
By Ayesha Muttucumaru •
Skin barrier 101—what is it, how to spot damage and the best products to repair it
Everything you need to know about looking after your skin’s frontline defence
By Stephanie Maylor •
Jennifer Lopez just shared her skincare routine and it's surprisingly simple
Ever wondered how JLo's skin looks so good? Wonder no more, thanks to JLo Beauty...
By Rebecca Holland •
The best skincare fridge brands that'll keep your products cool and effective
If you're on the hunt for a trendy, yet functional skincare fridge, consider your search over
By Dominique McIntee •