By Jess Beech
These Avon plumping shots, or if you want to use their official title, Avon’s Anew Skin Reset Plumping Shots, are legendary among skincare enthusiasts.
These super-hydrating vials offer a seven-day anti-aging solution that—after in-laboratory testing—promise to restore seven years of collagen loss in just seven days. Impressive eh? No wonder it's become a staple part of many beauty editors' skincare routines (including our own!)
And our interest was piqued even further when we found out that not only does this skin-saving wonder product cost just £18—it's also currently on sale for £15, making it a far more affordable alternative to other skincare products like it.
"Avon is fast becoming a major player when it comes to skincare innovation. It’s no wonder this intensive seven-day treatment intensive caused a big splash when it launched," said w&h beauty editor Fiona McKim.
"Collagen is the absolute bedrock of healthy, well-supported, and juicy-looking skin, so including a unique collagen-building active, protinol, is enough to get us Beauty Eds pretty excited. Add in a nod to the ampoule trend that’s everywhere now, plus the promise of plumper skin in seven days. Tell me who wouldn’t want that? I’ll wait..."
How do Avon plumping shots work?
Now for the science part. Collagen is a structural protein that makes up nearly 80% of our skin. We are born with plenty of it, but after we hit our mid-twenties, it starts to decline at a rate of around -1% per year.
A good way to visualize this is to compare the big, full cheeks of a baby to the skin of a 90-year-old. The younger you are, the easier it is for your skin to bounce back.
There are many different types of collagen, but the two we’re focusing on here are collagen III, otherwise known as baby collagen, and collagen I, or adult collagen. We need both types for bouncy skin, and baby collagen provides the framework on which adult collagen is built.
Avon’s new ingredient Protinol works by increasing the amount of baby collagen in the skin, which then increases the ratio of adult collagen. The result is plumper, firmer skin with less prominent lines, frown lines, wrinkles, and sagging.
Who should use Avon's plumping shots?
Designed to tackle both early and more advanced signs of aging, these little vials of serum are for anyone in need of a skincare boost.
Use occasionally as a treat before a big event or maintain a plump, healthy-looking complexion once a month. They make a great addition to an at-home facial, before slathering on your final layer of moisturizer.
How should you apply the Anew Skin Reset Plumping Shots?
- Cleanse your skin as normal and pat dry with a towel
- Hold the vial so the product is collected at the body of the shot
- Snap off the cap. Don’t be afraid to use a bit of welly here, but it should snap off easily in a clean line
- Each vial contains enough serum to comfortably cover your face, neck, and décolletage. Massage across all three areas to fully reap the benefits. The neck and chest are often forgotten in our skincare regimes, meaning they're first in line to show signs of aging
- Follow up with your normal moisturizer, but try to steer clear of any active ingredients such as retinol or AHAs to avoid overwhelming your skin.
- The plumping shots can be used day or night, but we’d recommend using them in the evening. The skin has more external aggressors like UV rays and pollution to contend with and distract it when we’re out and about, so you’ll reap more benefits overnight
Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC.
She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!
Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress.
The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.
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