36,000 Ipsy reviewers rave about their ‘dewy’ skin thanks to this Vitabrid facial serum

If you're looking for a beauty product that will give you a boost of active ingredients, then you need to try a facial serum.

Most of us consider a complete skincare routine to include the best SPF, a good cleanser and moisturizer. But including the right serum can not only help smooth fine lines and wrinkles, but also brighten your skin's overall appearance.

Over 36,000 reviewers on Ipsy can't stop raving over a facial serum by Vitabrid C12 that contains hero ingredient vitamin C, which packs a powerful punch in improving skin's radiance. 

C12 Dual Drop Serum, $62 | Vitabrid

A daily serum that offers antioxidant protection, improves skin radiance and helps to reduce the appearance of fine lines. 

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What does facial serum do?

Consider it similar to moisturizer, but better. Serums usually contain a higher concentration of active ingredients, like vitamin C and hyaluronic acid, for example. Depending on the formula, they can target a range of skin concerns, from dehydration skin to improving skin radiance or fighting breakouts.

They're also thinner than moisturizers and sink deeper into the skin, which makes it easier to layer on other products, like foundation and cover-up.

Using a face serum can also help with plumping your skin so that the appearance of fine lines or wrinkles is not as apparent. If you have dark spots or acne scars, a serum will also work to naturally brighten the area so that they fade over time. 

Vitabrid C12's facial serum contains both vitamin C and hyaluronic acid which, the brand notes, is released into the deepest layers of the skin for over 12 hours. The formula also promotes the production of collagen, helping your skin to achieve a more youthful-looking appearance over time.

What makes Vitabrid C12's so special? Reviewers on Ipsy love the facial serum for its quick effectiveness and lightweight formula.

One reviewer saw positive results in as little as two weeks noticing their skin looking more "luminous" after using it daily. Another praised how well it "wakes up" your skin after applying.

"This serum is amazing! I love vitamin C so much and this just feels like it wakes up my skin!" they wrote. "I use this under makeup for a great hydrated look all day. It smells great, and has lasted me quite a while! Doesn’t feel sticky or anything on the skin, just absorbs in to give you a healthy glow!"

To apply, most people recommend applying a pea-sized amount to your face and neck rubbing it in circular motions to help your skin absorb it. If you do this daily after applying your cleanser you may see results.

If you're ready to get your glow on this summer, then a facial serum may be in your beauty routine's future.