Announcing our woman&home beauty awards 2025 winners!

After months of rigorous testing, we reveal the 100 best buys in beauty, hand-picked by our beauty team and panel of expert judges

two images of a handful of products that won the woman&home beauty awards 2025
(Image credit: Future)

Between TikTok trends, the latest beauty buzzwords, and the constant stream of brand-new buys hitting the shelves, it can be hard to whittle down the best products to add to your everyday beauty routine.

But we’ve got you covered. Our beauty team and panel of industry experts have spent the last few months swatching, scrubbing, swiping, and spritzing on the top drops across haircare, skincare, makeup, fragrance, and beauty tech to help you find the 100 very best buys. Rest assured, there’s something to suit every skin type, hair texture, and budget in the 2025 woman&home beauty awards.

Fancy trying something new but not sure where to start? Whether you’re looking for the best mascara or long-lasting perfume, you’ll find your future favourites from our tried and tested list of the 100 best beauty buys.

Our 2025 woman&home beauty awards winners

Makeup

Complexion

Skincare

Hands, feet & nails

Haircare

Tools

Special recognition

Fragrance

Sun & Tan

Body

Jess Beech

Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is a former Deputy Fashion & Beauty Editor at Future PLC. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.

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