Holly Willoughby channels her inner Elf On The Shelf on This Morning - and it's the festive inspiration we all need

Holly Willoughby has marked the beginning of December in the best way possible, with an "Elf on the Shelf" inspired outfit. 

The TV star has been giving us inspiration all year with her daily looks on This Morning. But today's 1st December outfit might be the best yet, as she channels her inner "Elf on the Shelf" to mark the start of the festive period. 

Holly Willoughby's outfit on This Morning today

Holly, 39, wrapped up in a gorgeous red festive knit and teamed the embroidered jumper with a pair of black chinos and her signature black court shoes.

She captioned the shot, "Morning Tuesday... feeling inspired by #elfontheshelf fashion today... #jollyhollychristmas See you on @thismorning at 10am... knitwear by @rixo... trousers by @sezane."

And fans are desperate to get their hands on her festive knitwear, with one saying, "Love all these Christmas outfits!"

SHOP NOW: Lula Red and White Embroidery, Rixo, £225, rixo.com

It comes just days after Holly stunned in a maroon outfit, which also gave us all the festive feels. 

It's hard to believe but Holly recently admitted that there was a time when she wasn't so fashionable. 

Speaking to Red, she explained, "For a long time, I was pretty clueless. There’s a picture of me on the red carpet when I first started in TV and I’m wearing a brown belted cord skirt, a brown cord jacket, fishnet tights and a weird round toe shoe. 

"What was I thinking? But I’ve grown to like clothes more the older I’ve got and I now recognise the importance of having key staples that fit well in your wardrobe."