The Duchess of Cambridge wowed on an important Zoom call last year wearing one of our favorite brands on the British high street - Boden.
- The Duchess of Cambridge appeared on a Zoom call to thank two key workers for their dedication and raise awareness of the Hold Still exhibition 2020.
- Catherine looked timelessly elegant in a frosted blue cardigan and it soon sold out due to the famous 'Kate effect'.
- The cardigan has just come back into stock on the Boden website - but you'll need to be quick if you want to snap one up!
- This follows the royal news that Prince William and Kate Middleton honor Prince Philip with a touching photograph.
The Kate effect is widely reported - when the Duchess of Cambridge wears something - especially something affordable - it soon sells out. Last year's frosted blue Boden cardigan was no exception, with shoppers eagerly picking up the sweater in every colorway after Catherine was spotted wearing it on a Zoom call.
Catherine wore the item while on a call to two frontline workers, expressing her appreciation for their dedication to helping others. The Duchess of Cambridge spoke to Johannah Churchill, whose portrait of her colleague Melanie Senior was recreated as a mural in Manchester last month as part of the Hold Still 2020 exhibition.
The cardigan soon sold out in the frosted blue, shortly followed by the maroon colorway. This time around, Boden has released the elegant knitwear item in three new shades; Grey Melange, Azalea Pink and Navy.
The website describes the elegant item as a great choice for our changeable British weather. ‘This one feels lightweight yet warm, thanks to its luxurious blend of merino wool and cotton,’ states the brand’s website. ‘A scalloped collar and sophisticated gathered sleeves give it a feminine finish.’
The reviews for this item are overwhelmingly positive, with shoppers praising its look and feel. 'This cardigan is unique and yet very wearable. It brings charm to any casual outfit. So pretty! I got mine in light blue and I love it. Someone compliments it every time I wear it,' said one happy shopper.
While another wrote, 'I loved this bright pink cardigan. I felt it was a bit different with the beautiful collar . Will enjoy wearing it with white trousers when the weather gets better. Loved that I bought it with a £10 off voucher. Love boden clothes.'
Lauren is deputy editor at woman&home.com in the UK and became a journalist mainly because she enjoys being nosy. With a background in features journalism, Lauren has worked on the woman&home brand for four years. Before woman&home Lauren worked across a variety of women's lifestyle titles, including GoodTo, Woman's Own, and Woman magazine. After starting out working for a local paper in Yorkshire, her journalism career took her to Bristol where she hunted out stories for national papers and magazines at Medavia news agency, before landing a job in London working as a lifestyle assistant.
Lauren loves helping people share their stories, bringing experiences to life online, honing her interview techniques with everyone from authors to celebrities, headteachers to local heroes. As well as having a good nose for a story, Lauren has a passion for the English language and years of experience optimizing digital content to reach the widest audience possible. During her time at w&h, Lauren has worked on big brand campaigns like the Amazing Women Awards and assisted in developing w&h expert-approved Buyer's Guides—the place to go if you're looking to splash out on an important purchase and want some trusted advice. In addition to her journalism career, Lauren also has a background in copywriting for prestigious brands such as Inhabit Hotel, eco-development K'in in Tulum, social enterprise The Goldfinger Factory and leading London architect Holland Harvey, using language in all its glorious forms, from detailed guidebooks to snappy social content.
A big fan of adventure, Lauren is also a keen travel writer and loves sharing tips on where to find the best places to eat, drink, and be merry off the beaten track. Lauren has written a series of travel guides for London hotels and loves sharing her insights into a destination's cultural and culinary offerings. If you need a recommendation on any UK destination, she's more than happy to help. At the weekend, you'll usually find her hanging out with her pet cat (or anyone else's pet she can get her hands on), escaping to the countryside, or devouring a good book.
Follow her adventures @laurenkatehughes
LinkedIn: Lauren Kate Hughes
Meghan Markle is one of the world's most famous faces—this is her journey from child campaigner to Duchess of Sussex
Meghan Markle made her name before marrying Prince Harry—and has never stopped standing up for what she believes in
By Georgia Farquharson •
Prince Charles reveals exciting new TV project with Amazon Prime
Prince Charles is once again showing he's a hard-working royal with upcoming project that's a total game changer
By Aoife Hanna •
The best his and hers Christmas pyjamas to kick off the festive season
Snuggle up in the best his and hers Christmas pyjamas for couples who are ready for cozy nights in
By Joely Chilcott •
How to measure bra size for the perfect fit every time
Want to learn how to measure bra size? Our expert-approved advice will get you up to speed in no time.
By Jess Beech •
How to dress for a hourglass body shape, according to our experts
Dressing a hourglass body shape is simple—with a variety of silhouettes and styles readily available. Here's everything you need to know.
By Jess Beech •
Kate Middleton stuns in chiffon Self-Portrait dress at very personal event
Kate Middleton often wears the difficult-to-pull-off shade and she's really out done herself at this important event
By Aoife Hanna •
Kate Middleton's puffer jacket is the perfect cozy fall cover-up and on sale now for under $70!
Kate Middleton's puffer jacket is this fall's must-have style update
By Emma Dooney •
The best backpacks for working women—make your commute easier (and prettier!)
The best backpacks for working women are practical, comfortable, and fabulous. Here are the 8 brands to know...
By Jess Beech •
How to keep tights up—this simple hack will stop hoisery falling down
Learn how to stop tights from falling down with this 5-second trick
By Anna Duff •
The best plus size leggings for every occasion, from working out to going out
We’ve found the best plus size leggings to suit every occasion and style, so if you're looking for an effortless outfit solution for curvy figures—we've got you!
By Mollie Quirk •