The royal family undoubtedly champion many worthy causes and charities.
The monarchy, including the Duke and Duchess of Cambridge, and Prince Harry, have addressed important world issues throughout their lives.
But Prince William is likely to be the one celebrating at the moment, as a campaign he has backed for some years has finally seen some tangible success in government.
Environment Secretary Michael Gove has announced that the UK will be installing a ‘tough ban’ on ivory sales, in order to protect and preserve rhinos and elephants in the future.
The ban will see anyone trading or selling ivory – often taken from elephants trunks – in the UK, handed an ‘unlimited fine’, or up to five years in prison.
Prince William, who has long been a patron of Tusk Trust, and has regularly spoken about the need to crack down on the ivory trade.
He has passionately campaigned against the practise, often admitting that he has been inspired by his two children, Prince George and Princess Charlotte, to make a difference.
He has said, “When I was born, there were one million elephants roaming Africa. By the time my daughter Charlotte was born last year , the numbers of savannah elephants had crashed to just 350,000.
“And at the current pace of illegal poaching, when Charlotte turns 25 the African elephant will be gone from the wild.”
The future King went on to say, “My rejection of ivory today is not a judgement of past generations. It is an acceptance of the world as I find it today and the world I want my children, George and Charlotte, to inherit.”
It is believed by wildlife campaigners that around 20,000 elephants a year are being slaughtered for their ivory, causing a real risk to the longevity of the species.
Michael Gove has voiced his hopes that the new ban will see a reduction in demand for ivory.
He said, “Ivory should never be seen as a commodity for financial gain or a status symbol, so we will introduce one of the world’s toughest bans on ivory sales to protect elephants for future generations.
“The ban on ivory sales we will bring into law will reaffirm the UK’s global leadership on this critical issue, demonstrating our belief that the abhorrent ivory trade should become a thing of the past.”