Dove Celebrates 60 Years With Real Beauties In Latest Ad Campaign

Body positive may be an over-used phrase right now, but personal care brand Dove are continuing to put their money where their mouth is - by using 'real' women instead of leggy supermodels few of us can identify with.
It's easy to forget that it was Dove that first championed body confidence back in 2004 when it launched a game-changing campaign titled 'Real Beauty'- the first of its kind to feature real women (10 real women to be exact) in an advert.
Now celebrating its 60th anniversary, the beauty brand is continuing to lead the way with its new 'Real Beauty Showcase' - a campaign that that has cast 32 'real' women who represent 15 different countries and a range of diverse ages from 11 to 71.
The even better news? Legendary photographer Mario Testino signed up for the shoot - and it turns out he has strong thoughts about it:
"A photographer has a choice," he said. "They can take a picture and make it about themselves by using avant-garde techniques, sometimes capturing the weakness in women, or they can choose to give their picture over to the woman in front of the lens by making her look herself and feel her most powerful."
Examples of the power of women can be found in Dove's latest campaign: froma medal-winning Paralympian who lost her leg to cancer, to a Mexican female football fan who decided to start her own club for girls to encourage them to stick at sports in their teens.
It's important to point out here that none of the women were photoshopped or visually manipulated, and every woman had the final say on which image of herself should be released. It's a decision that aims to empower women after Dove's latest survey shockingly revealed that although 7 in 10 women are proud to be female, 71% of women and 67% of girls wish the media did a better job of portraying them.
60 years after Dove launched its toiletries and beauty producrs in 1957, there is still a lot more work to be done...
-
The 9 most empowering speeches by women in Oscars history
For a heaping dose of girl power
By Danielle Valente •
-
Kate Middleton may have a new role in Prince William and Prince Harry's relationship
Kate Middleton may have just become the peacemaker between Prince William and Prince Harry; who were reunited during their grandfather Prince Philip's funeral
By Rylee Johnston •
-
A new Downton Abbey movie is headed to theaters: here's what we know, so far
The drama isn't quite over yet
By Rylee Johnston •
-
Oscars Buzz: Everything you need to know about the 8 films nominated for best picture
Before the Oscars air this weekend, check out this year's nominated movies and get bingeing before the big night
By Rylee Johnston •
-
Prince Harry reunited with his father and brother for two hours after Prince Philip’s funeral
The family reportedly talked away from the cameras at Windsor Castle
By Emma Shacklock •
-
Sharon Osbourne reveals she slapped Piers Morgan during a heated row
Sharon Osbourne has admitted she once hit Piers Morgan at a Chinese restaurant
By Emma Dooney •
-
Audrey Hepburn was a 'Battle-hardened badass', according to her son Luca Dotti
Secrets about the iconic actress have been revealed by her family in new biography Warrior: Audrey Hepburn
By Selina Maycock •
-
Line of Duty’s Vicky McClure responds to *that* DI Kate Fleming cliffhanger
She revealed that every episode is 'terrifying'
By Emma Shacklock •