John Lewis helps shoppers try before they buy with new virtual Christmas tree app function

John Lewis is taking all the uncertainty out of choosing the perfect Christmas tree this year

Christmas Tree decorating
(Image credit: Photo by: GHI/Education Images/Universal Images/Getty Images)

John Lewis knows exactly how attention-to-detail can transform your home. And with the festive season almost here, more and more of us are already thinking about what Christmas tree to buy for our home. Though with heights, colours and varieties all so different, it’s often hard to get a feel for what might work for the space.

Now John Lewis has done all the hard work for you. The retailer has now launched their own ‘Virtual Christmas Tree’ feature. 

This augmented reality function is available on John Lewis' app. This means customers can now see exactly what their chosen Christmas tree would look like when set up at home.

How does the virtual Christmas tree feature work?

The time of coming home with the wrong size tree is over. With this new app function, there’s no need to set foot in the shops when the Christmas shopping frenzy starts. 

It allows customers to try out more than half of all the different trees John Lewis has to offer - all from the comfort of their own home.

Once the iOS John Lewis app has been downloaded, users can look to see which Christmas trees can be viewed virtually. After picking their chosen tree to try, users simply select the ‘view in your room’ button and tap ‘get started’.

All users have to do then is hold the phone and point it towards the spot they are thinking of having their Christmas tree. The app then scans the room and then a tree will be loaded on the screen appearing in the exact position. 

What options are there with the virtual Christmas tree?

You can choose for it to be undecorated or fully decorated depending on your preference.

For a more comprehensive view of how the tree will look in the chosen space, customers can even rotate the product for a full 360 degree view. The augmented reality function also ensures that the tree will be in proportion with its surroundings. 

So with lockdown keeping us all at home for the foreseeable future, John Lewis have found a way to bring their Christmas trees us. 

Now we are in the perfect place to make the best Christmas tree decision this year. 

Will you give it a try?

Emma Shacklock

Emma is a Royal Editor with eight years experience working in publishing. Her specialist areas include the British Royal Family, ranging from protocol to outfits. Alongside putting her royal knowledge to good use, Emma knows all there is to know about the latest TV shows on the BBC, ITV and more. When she’s not writing about the next unmissable show to add to your to-watch list or delving into royal protocol, Emma enjoys cooking, long walks and watching yet more crime dramas!