John Lewis helps shoppers try before they buy with new virtual Christmas tree app function

John Lewis is taking all the uncertainty out of choosing the perfect Christmas tree this year

Christmas Tree decorating
(Image credit: Photo by: GHI/Education Images/Universal Images/Getty Images)

John Lewis knows exactly how attention-to-detail can transform your home. And with the festive season almost here, more and more of us are already thinking about what Christmas tree to buy for our home. Though with heights, colours and varieties all so different, it’s often hard to get a feel for what might work for the space.

Now John Lewis has done all the hard work for you. The retailer has now launched their own ‘Virtual Christmas Tree’ feature. 

This augmented reality function is available on John Lewis' app. This means customers can now see exactly what their chosen Christmas tree would look like when set up at home.

How does the virtual Christmas tree feature work?

The time of coming home with the wrong size tree is over. With this new app function, there’s no need to set foot in the shops when the Christmas shopping frenzy starts. 

It allows customers to try out more than half of all the different trees John Lewis has to offer - all from the comfort of their own home.

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Once the iOS John Lewis app has been downloaded, users can look to see which Christmas trees can be viewed virtually. After picking their chosen tree to try, users simply select the ‘view in your room’ button and tap ‘get started’.

All users have to do then is hold the phone and point it towards the spot they are thinking of having their Christmas tree. The app then scans the room and then a tree will be loaded on the screen appearing in the exact position. 

What options are there with the virtual Christmas tree?

You can choose for it to be undecorated or fully decorated depending on your preference.

For a more comprehensive view of how the tree will look in the chosen space, customers can even rotate the product for a full 360 degree view. The augmented reality function also ensures that the tree will be in proportion with its surroundings. 

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So with lockdown keeping us all at home for the foreseeable future, John Lewis have found a way to bring their Christmas trees us. 

Now we are in the perfect place to make the best Christmas tree decision this year. 

Will you give it a try?

Emma Shacklock
Emma Shacklock

Emma is a Senior Lifestyle Writer with five years experience working in digital publishing, ranging from book publishing to magazines. She currently looks after all things Lifestyle for Woman&Home, GoodToKnow and My Imperfect Life.

Before she joined Future Publishing, Emma graduated from the University of Warwick with a Bachelor of Arts degree in English and Comparative Literary Studies. After leaving education, she started out her publishing career in the world of books, working as a Publisher for an independent digital publisher specializing in back-list and debut commercial fiction novels. With a huge book list and a passion for bringing the best stories to the broadest audience possible, Emma filled her spare time with reading the latest best-sellers and catching up on hit adaptations.

In 2017 she joined TI Media as a fiction writing coordinator on Woman’s Weekly and Woman’s Weekly Fiction as part of the features team. From here, she used her love of books, working to bring short stories to our dedicated readers and began writing for the books pages of Woman, Woman’s Own and Woman&Home, as well as online features ranging from genre round-ups to travel pieces for 

After honing her skills, Emma branched out online in 2020 when Future gave her the opportunity to focus on digital-first. When she’s not writing about the next big lifestyle trend, she enjoys cooking, long walks and watching as many crime dramas as she can!