Over the past few weeks the Australian bushfires have reached catasphrophic levels, causing devastation too much of the country - but one confectioner is doing its bit to help.
Cadbury Australia has pledged to donate proceeds from its animal chocolates to help wildlife affected by the bushfires.
The sweet treats involved in the campaign are Cadbury’s Caramello Koala, Freddo Frog, and Furry Friends.
On Friday, the confectionery company announced its “Freddo and Friends for Bushfire Relief.”
The chocolate giant posted a picture on Instagram of Caramello Koala and Freddo Frog holding hands, to kick-start the initiative.
The caption read, “To help Freddo and his friends, 100 per cent of our proceeds from Cadbury Freddo, Caramello Koala and Furry Friends products sold over the next seven days will help save wildlife impacted by the devastating bushfires.”
Cadbury has pledged to donate a minimum of $500,000 (£264,000) to support wildlife rescue, treatment and habitat restoration projects.
The confectioner has named Zoos Victoria, Taronga Zoo Sydney and Kangaroo Island Wildlife Park as some of the organisations that will receive money.
It’s estimated that around a billion animals have been killed in the fires, so far.
Many chocolate lovers were quick to praise the company’s initiative on Instagram.
One happy follower commented, “Legends, don’t need a excuse to buy your chocolate but this gives me another reason to stock up! Great work Cadbury.”
Another replied, “This is a great reason to eat more chocolate.”
While someone else simply said, “Bravo Cadbury.”
But it’s not just animals that the company has pledged to help.
Cadbury Australia has said it will be donating food supplies to Foodbank Australia and the emergency services.
In a statement, the company said, “Our hearts go out to all that have been affected by the devastating bushfires.
“The impact on families, homes and the environment is truly devastating. Like all that have been affected, our precious and much-loved native wildlife has suffered incredibly.”
Well done Cadbury – hopefully other companies will follow suit.