Susanna Reid
Susanna Reid
(Image credit: Ken McKay/ITV/REX/Shutterstock)

If you tuned intoGood Morning Britainthis morning, we bet you struggled to keep your eyes off Susanna Reid's floral frock.

The perennially stylish TV presenter clearly has an eye for a high street bargain. We've previously pointed you in the direction of her £52.50Debenhams sale steal (opens in new tab)

and her £59Warehouse wonder (opens in new tab)in recent weeks. At just £35, however, we think this Billie & Blossom bodycon number is the best investment she's made to date.

Its close fit will emphasise curves, while clever ruching conceals tummies. The bold floral print adds a summery vibe, but the dark base colour means it'll see you through into autumn and winter. It's surprisingly slimming, too. Don't forget - the bigger the print, the smaller your body will appear!

Navy Floral Bodycon Dress, £35, Billie & Blossom

Buy now from dorothyperkins.com for £35 (opens in new tab)

Susanna's stylist, Debbie Harper, teamed the pretty shift dress with a pair of nude Office court shoes and Pandora earrings - the perfect outfit in which to hit the office (or the TV studio in Sunsanna's case) by day and the town by night... Add a fancy hat and you'd be all set for the races, too!

The dress's classic shape and flattering fit make it the perfect ready made day-to-night outfit. Team it with a smart blazer and navy slingbacks for the office, strappy sandals for summer parties and barbecues, and nude courts and a statement hat or fascinator for weddings and christenings. When the weather cools down, simply add a knitted shrug and tights. Talk about cost-per-wear potential!

The dress is available now in sizes 6-22, but you'll need to be quick - it's already startedto sell out!