Holly Willoughby wows in gorgeous floral dress - here's how you can steal her style!

Holly Willoughby is certainly hanging on to the September sunshine as she stunned in a midi floral dress on This Morning on Thursday.

(Image credit: ABACA/PA Images)

Where to buy Holly Willoughby's outfit today

VIEW HERE: Essie Dress, Florence Ditsy, Ghost, £169, ghost.co.uk

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Holly looks stunning in this figure-hugging midi floral dress from Ghost Fashion, which she has teamed with a pair of nude court heels and a gorgeous necklace by Kirstie Le Marque.

The dress is currently available in sizes xs, s, m, l and xl - but be quick, as everything Holly wears has a tendency to sell out.

View Holly's dress

Not only is this Ghost dress "made from satin" and has an "ultra-flattering fit" thanks to its "flare midi style," it boasts itself as a floral "go-to".

According to Ghost's website, "Featuring gathered sleeves that bestow volume as well as a contrast 40's inspired collar that truly makes a statement, you can wear it day or night, it's made for any occasion."

Fans went wild over Holly's style, saying, "Like the dress Holly beautiful as ever."

While another said, "How do you manage to still look good during a pandemic?"

A dupe of Holly Willoughby's outfit today

With Holly's Ghost dress coming in at £169, we've found some more affordable alternatives that mean you can still steal the TV star's style.

VIEW THE ALTERNATIVE: Ditsy floral midi dress, Oysho, £39.99, oysho.com

This gorgeous alternative from Oysho is just £39.99 - a huge saving on Holly's dress. Team it with a pair of nude heels and a necklace and you've nailed Holly's style.

Or, if a mixture of colours are more your thing, opt for This Topshop IDOL midi dress - on sale for £39. It's selling out fast though!

VIEW THE ALTERNATIVE: Topshop IDOL midi dress in mixed floral print, ASOS, £39, asos.com

Happy shopping!

Georgia writes across Woman & Home and Good to Know and specialises in all things royal. Previously labelled the "Queen of the royals," Georgia knows the whose who and what's what when it comes to the monarchy. When she's not eagerly following the royal family, Georgia enjoys shopping and self-care. She lives with this motto in mind; "if your dreams don't scare you, they aren't big enough."