Holly Willoughby promotes sustainable fashion as she stuns in pleated 'green dream' midi dress - here's how you can rent the exact one

If we’re ever stuck for fashion inspiration, one glance at Holly Willoughby’s Instagram account gives us all the motivation we need to nail our winter wardrobe.

The TV star shares her This Morning outfit posts daily, and the good news is you can get today’s dress for between £42-£102.

Holly Willoughby’s outfit on today’s This Morning

With Holly's outfits getting a lot of attention every day, it's amazing to see the TV star being a beacon for sustainable fashion as her gorgeous pleated midi dress today is rented from Hurr - the platform for rental fashion.

Revealing the details behind today's look, Holly said, "Morning Tuesday... Naughty@iamginodacampois back today! See you on@thismorningat 10am... once again we are doing dress rental in our fashion item today... this green dream is also only mine for a while... if it’s good enough for Cinderella!@rotatebirgerchristensenfrom@hurrboots by@reiss#sustainablefashion."

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Holly's ROTATE Birger Christensen dress retails at £300, but you can rent it from Hurr for between £42 and £102 - depending on how long you want it for.

And, renting this item instead of buying it new and wearing it once saves the equivalent of five trees being cut down and 736 miles in a car. So you're helping to save the planet while looking super stylish.

RENT HOLLY'S DRESS: ROTATE, Pleated Midi Dress, £42-102, hurrcollective.com

Holly has teamed the chiffon dress with a pair of knee-high black boots from Reiss, which are available online for £350.

VIEW HOLLY'S BOOTS: Cressida Leather Knee High Boots Black, Reiss, £350, reiss.com

If £350 is a little out of budget and you're desperate to get your hands on a pair of knee-high boots (as they'll be a classic staple for autumn and winter), we've found some more affordable options...

VIEW THE DUPES: Kitt Block Heel Knee Boots, Office, £89, office.co.uk

Or, this pair from Next offer "forever comfort," which is definitely something we can get on board with.

VIEW THE DUPES: Signature Knee High Boots, Next, £130, next.co.uk

Although Holly is now a household style icon, there was a time she wasn’t interested in fashion.

RENT HOLLY'S DRESS: ROTATE, Pleated Midi Dress, £42-102, hurrcollective.com

Speaking to Red, she explained, “For a long time, I was pretty clueless. There’s a picture of me on the red carpet when I first started in TV and I’m wearing a brown belted cord skirt, a brown cord jacket, fishnet tights and a weird round toe shoe. What was I thinking? But I’ve grown to like clothes more the older I’ve got and I now recognise the importance of having key staples that fit well in your wardrobe.”

Georgia Farquharson
Georgia Farquharson

Georgia studied Print Journalism at university in Nottingham, England before going on to work on several leading celebrity magazines, as well as freelance writing for international magazine Grazia Middle East. An enthusiastic, hard-working and ambitious writer, Georgia recently launched her own communications consultancy, farq media. As Director and Founder, Georgia helps businesses with their Public Relations strategy, as well as influencer and celebrity marketing. She also represents several influencers of her own. She lives with this motto in mind; "if your dreams don't scare you, they aren't big enough."