Please, learn from my horrible Prime Day mistake: I bought £120 FitFlop boots last week, and now they're on sale for £39.70
They're 67% off at Amazon
I am typing this with a profound sense of financial injustice.
Last week, while my husband was utterly absorbed in a work call, our puppy mistook my beloved leather ankle boots for a new chew toy. I was genuinely heartbroken. I’m a boots girl – if I’m not getting my steps in on a muddy farm track at lunchtime, I’m scrambling down to the beach in all weathers – and boots are my footwear of choice. I like the ankle support, the way they work with thick, woolly socks and leggings just as easily as fine-knit ankle socks and a floaty dress.
So after a few days of mourning them, I decided to treat myself to a seriously decent pair of FitFlop boots – this time, ones I would absolutely keep under lock and key when not on my feet. And so it was that I paid the full £120 retail price for the FitFlop iQushion Leather Zip Ankle Boots. I browsed the FitFlop sale and didn't see them there, so I splashed out. I didn’t hesitate. I was worth it.
And then Amazon pressed the launch button on Prime Day and totally ruined my week. Right now, the same boots are slashed by a massive 67%, bringing them down to just £39.70. Am I thrilled that you can grab this absolute steal of the summer? Yes. Am I utterly raging that I didn't wait a week to save myself eighty quid? Absolutely.
If you haven’t discovered FitFlop’s smarter footwear yet, let me introduce you to the ultimate everyday leather ankle boot. Truthfully, I’ve always steered clear of FitFlop because shoes are my thing, and I’d rather go barefoot forever than stray into “comfort shoe” territory. But these feel like absolute heaven, even on a 10,000+ step day.
Yes, this is a boot designed with comfort rather than glamour in mind — but oh, how welcome that comfort is when you finally experience it and realise what you’ve been missing. There’s an anatomically contoured footbed that follows the natural curve of your foot, and an ultra-light iQushion midsole made of high-rebound air-foam that retains its shape over time. Pair that with so-called “impact pillows” under the heel and forefoot to absorb pavement shock, and you’ve got yourself the comfiest boots you’ll ever wear.
That’s not all — they’re ergonomically engineered to help optimise your body’s alignment, natural movement, and energy, so whether you’re trekking over sand dunes or trudging through Tesco, your lower back will barely notice.
My one initial hesitation was whether the premium leather upper would soften up, as the back of my ankle took a little rubbing during the first week of wear. But they’re already buttery soft and as comfy as can be. I also love the side zip closure — because no one has time for wet boot laces.
One more thing: these boots have grippy road-tread outsoles that have me confidently marching along slippery forest paths I’d normally tiptoe across, fully expecting to end up flat on my face.
So please, learn from my very expensive mistake: do not leave your favourite shoes within reach of a hungry dog, and certainly do not pay full price for FitFlops when there’s a Prime Day sale lurking around the corner.
At under £40, these are a rare treat for your feet — grab them before the sizes sell out.
Meanwhile, I’ll be over here trying to be pleased for you… and quietly cursing my husband.
