From M&S to Zara, the high street is quietly soft-launching festive fashion; these are the styles you don't want to miss

From sophisticated tailoring, affordable earrings, to full-on sparkle, party season is upon us

Four models wearing festive outfits from John Lewis, Boden, Next and Massimo Dutti
(Image credit: John Lewis, Boden, Next, Massimo Dutti)
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It feels like autumn has only just begun, but festive fashion is already waiting in the wings. With Christmas party season around the corner, the high street is already soft-launching its style offering, and honestly, buying early is one of my top tips. Our favourite stores are already drip-feeding sequins, gently pushing feathers and adding velvet and faux furs to new-in line-ups, and honestly, it's joyous.

Expect more in the coming weeks, but as the big day draws closer, it's easy to lose yourself to food shops and gift purchasing. Which is why I'm a big advocate for assessing your winter wardrobe now, taking stock of partywear from previous seasons and deciding on what you may want to add.

Of course, you don't need to buy a full new Christmas party look every season. If you have classic pieces from past festivities, you can easily update these with fresh accessories, a pair of shoes that nod to the autumn/winter fashion trends 2026, or some statement jewels, which means that your seasonal outfit doesn't have to break the bank. However, if you are on the hunt for something new, there are lots of lovely options too.

Rivkie Baum
Fashion channel editor

Rivkie is a fashion editor, writer and stylist with twenty years' experience in the industry. Rivkie studied design and pattern cutting at the London College of Fashion, and fell in love with styling and journalism, and has covered fashion weeks in London, Paris and New York, as well as shooting editorial all over the world.


Specialising in plus size fashion, Rivkie has long championed that style is for everyBODY and has appeared on a host of radio stations and television shows, pushing for greater representation for plus size women and fashion throughout her career. 

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