During the royal tour of Poland this summer, the Duchess of Cambridge turned heads in a gorgeous lilac dress by designer Emilia Wickstead. It’s not the first time Catherine has turned to the New Zealand born fashion designer for her royal wardrobe either. The Duchess has been a fan of the label for some years, with Emilia being one of her go-to designers for official events and engagements.
Now, the designer has lifted the lid on what inspires the designs that the Duchess of Cambridge so adores, and reveals the secret behind the Duchess of Cambridge’s seemingly effortless chic yet timeless style.
“I love seeing a woman in a beautiful dress and pairing it with a light shoe” Emilia Wickstead confessed Hello! Magazine. Although her designs themselves are demure – perfect for any member of the royal family – Emilia revealed that it’s the way Kate wears the clothes that make her look so chic.
“The styling is what keeps a look fresh, youthful and fashion-forward” she says.
Wickstead describes it as “an honour and privilege” that the Duchess of Cambridge turns to her time-and-again for her outfits for events and engagements that are often on a world stage.
(The Duchess of Cambridge wears Emilia Wickstead during the Royal Tour of India in 2016)
The designer works to dress every single one of her clients personally, and suggested that the Duchess may even have a personal hand in selecting the outfits she would like to wear from Wickstead. Along with her trusted stylist Natasha Archer, the pair will be meticulous about their choices of dress, design and colour.
“The most wonderful thing about having a small business is that every person we dress gets a really intimate process” Emilia revealed. “When you are dressing someone who is in the limelight, often you’re working with their stylist, who has chosen you because your tastes are on par with their client. You’re working together to create something that is very beautiful for a particular event or occasion.”
(The Duchess of Cambridge wearing Emilia Wickstead for an official engagement in 2015)
And one of the most important things that Emilia Wickstead and the Duchess of Cambridge have in common that makes them the perfect partnership? “I believe in shopping for investment pieces that are fashion-forward but have a classic element” Emilia admitted. As a member of the royal family that is known for doing just that, we can see why the Duchess of Cambridge turns to Emilia Wickstead for her outfits so often!