The Unexpectedly Cool Labels You Can Shop In John Lewis Now

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  • John Lewis may be the nation’s favourite department store, but it’s never exactly been cool. Until now. Yes, thanks to its combination of designer diffusion ranges and directional in-house labels, John Lewis has made its way into the hearts – and wardrobes – of fashion insiders. Read on to find out which labels to look out for on your next shopping trip…

    Whistles Exclusives

    That’s right – Whistles have revamped their bestselling designs in new colours and prints exclusively for John Lewis. From slinky jumpsuits to fuss-free flats, they’ve got your everyday and occasion wardrobes sorted – just keep it to yourself…

    Alisha Print Jumpsuit, £169, Whistles 


    Buy now at for £169 

    Steve Madden

    Designer trainers with change from £100? Can’t say fairer than that, particularly when they look as luxe as this. Need a statement shoe for a special event? Look no further than your favourite department store… 

    Bertie-V Flatform Trainers, £70, Steve Madden 


    Buy now at for £70 

    Mint Velvet

    Mint Velvet has become a byword for effortless style in recent years, thanks to its unique blend of urban and bohemian influences. Steal a slice for yourself by investing in one of their signature staples. Pretty yet practical, relaxed yet refined, they’re sure to see you through summer – and on into autumn – in style.

    Ombre Maxi Dress, £149, Mint Velvet

    Buy now at for £149 


    AND/OR is the newest addition to the John Lewis in-house brand family, developed in conjunction with denim experts Calvin Rucker (Caroline Calvin is a former Senior Vice President of Levi’s, whilst Joie Rucker founded Joie). In the market for a new pair of jeans? AND/OR promises high-end fit and finish at an accessible price point. But there’s much more to this ‘West Coast’ inspired range than just denim – with everything from bikinis to sunglasses at your fingertips, it’s time to meet your capsule summer wardrobe.

    Bella Jacket, £199, AND/OR 

    Buy now at for £199

    7 For All Mankind 

    Almost every celebrity and fashion editor on the planet has stepped out in a pair of 7 For All Mankind jeans at one point or another. Ready to join the gang? Head down to John Lewis. While you’re at it, prepare to rethink everything you thought you knew about denim: think pillar box brights, polka dots, embroidery and, of course, statement sleeves…

    English Harbour Blouse, £170, 7 For All Mankind 

    Buy now from for £85


    Renowned for the quality and craftsmanship of its luxury accessories, this American heritage brand should be at the top of your hitlist if you’re on the lookout for a new tote. Whether you’re in the market for a classic carry-all or a kooky clutch, you’re sure to find something that’s just your bag…

    Market Leather Tote Bag, £495, Coach 

    Buy now from for £495 

    J Brand 

    Designed to follow the contours of the body, J Brand’s denim range is a fashion insider favourite. Skinny, straight, flared, cropped, mid-rise, high-rise: whatever you’re looking for in a pair of jeans, you’ll find it here.

    Maude Mid Rise Cigarette Jeans, £230, J Brand 


    Buy now from for £230 

    All Saints 

    All Saints is renowned for its leather jackets – and for good reason. You don’t need to be a would-be biker chick to rock one: if black leather’s not your thing, why not try this delicate pink suede number? We think you’ll find plenty to tickle your fancy on the knitwear, jeans, shirts and dress rails, too. Combining feminine softness with an androgynous edge, the brand defines understated style.

    Plait Balfern Suede Biker Jacket, £345, All Saints 

    Buy now from for £345


    A John Lewis exclusive, Kin combines bold prints with clean silhouettes. Think classic with a modern edge: shoes and bags melding timeless style with of-the-moment touches; tops, skirts, coats and dresses which walk the line between work of art and wardrobe staple.

    Naive Floral Pocket Top, £55, Kin 


    Buy now at for £55 

    Modern Rarity

    Another own-brand gem, the Modern Rarity range combines premium quality with on-trend twists. Dress them up or dress them down, these wardrobe staples will take you anywhere.

    Palm Lace Bomber Jacket, £160, Modern Rarity 


    Buy now at for £160 

    Striped Tie Dress, £200, palmer//harding for Modern Rarity

    Buy now from for £200 

    Melissa Odabash

    You may have heard of Melissa Odabash’s swimwear range, but did you know she also designed jewellery? Or that you could pick it up in your favourite department store? Her crystal-studded earrings, bracelets and necklaces make beautiful gifts – if you can bring yourself to part with them…

    Swarovski Crystal Arrow Drop Earrings, £28, Melissa Odabash 

    Buy now from for £28 

    Samsøe & Samsøe 

    Simple clothes made well: you can’t argue with Scandi fashion‘s ethos, especially when the results look this good. Looking for well made, wear everywhere wardrobe classics that will take you from work to weekend? Look no further. 

    Long Jacket, £284.95, Samsøe & Samsøe 

    Buy now from for £284.95

    See by Chloé 

    A pair of designer shoes doesn’t have to cost the earth. From flat sandals to stacked espadrilles, See by Chloé has your holiday shoedrobe covered.

    Romy Block Heeled Buckle Sandals, £249, See by Chloé 


    Buy now at for £249 

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