The Ordinary Colours Foundation, from hugely popular skincare brand Deciem, was an instant sell out when it first launched in 2016, and is still proving popular over a year later.
The collection consists of two incredible liquid foundations – the lightweight Serum Foundation that boosts radiance and the highly-pigmented Coverage Foundation for those that prefer a full-on matte finish.
Both come in 21 shades, so we won’t need to mix and match to get the perfect colour, although at under £6, we could probably afford to! Last month also saw the launch of The Ordinary Skincare Range which includes different serums and retinoids and is set to be another sell-out range from the brand.
The brand has a number of celebrity fans, including This Morning host Holly Willoughby, whose make-up artist Patsy O’Neil revealed her red carpet make-up secrets on Instagram. She opted for The Ordinary Serum Foundation for Holly’s stunning NTAs look.
The foundation’s rich formula smooths easily over skin for a natural finish without gathering in lines and contains an added dollop of SPF15, offering up extra protection against environmental ageing. Several of the shades have even been sprinkled with silver and gold highlights, which depending on whether you have a warm or cool skin tone will wash your features in youth-boosting radiance.
Both foundations are dispensed via a clever little dropper which means you will never waist any. The packaging is chic and understated but all of your beauty-enthusiast friends will be lusting over it if they spot it in your make-up bag.
The Ordinary Colours Foundation: Where to buy it
Super keen and live close to London? Pop into the Deciem store in Old Spitalfields Market and they will colour match you to find your perfect shade, or, buy them now from the Deciem site online.
Or if you really cannot wait, you can also pick up this beauty must-have from online retailer ASOS, who have recently launched same day delivery…
If you were one of the lucky shoppers you managed to grab a foundation when they first launched in the UK, you might have noticed the price has increased. The Ordinary Serum Foundation and Coverage Foundation were originally just £5.
But at £6 they are still very reasonably priced and given the popularity of the product it is surprising the increase was not more.
So will you be investing in the foundation everyone is raving about?