By Fiona McKim
In 21 years of botanical beauty, it's fair to say this brand has created some of Britain's most loved skincare.
Aside from the obvious, there are also plenty of lesser-known but equally brilliant body, skin and fragrance buys in the collection. Whether you're already a fan of the brand or fancy trying something new, here are my own top Liz Earle products that I reckon you'll love too.
Liz Earle Cleanse & Polish Hot Cloth Cleanser, £14.50
W&H beauty editor Fiona says, "Probably the most famous cleanser around, and with good reason. This gently foaming cream changed the way we washed our faces when it launched, introducing us to the exfoliating power of muslin cloths and halting my youthful misapprehension that tight and squeaky skin was a good thing."
And, she's not alone in loving this hero beauty-buy. The cult beauty product is so popular, that according to the Liz Earle team, a bottle of the stuff sells every 15 seconds across the globe!
With an affordable price tag and fantastic results, it's no surprise the product always keeps customers coming back for more.
It seems like this really is the one product you'll NEED to get your hands on...
Liz Earle Cleanse & Polish Limited Edition Hot Cloth Cleanser Bergamot & Juniper, £23.50
If you loved the popular Cleanse & Polish Hot Cloth Cleanser, then this limited edition version will be an easy addition to your bathroom cabinet. Updated with a zesty bergamot scent - this one will transport you to straight Italy.
Liz Earle Botanical Essence No100 EDP, £54
Our Beauty Editor Fiona says, "You wouldn't necessarily think of Liz Earle for fragrance, but overlooking this lovely scent would be a mistake. A bit of an insider's secret, this very affordable EDP is ultra feminine with jasmine, rose and orange flower but not at all sickly or overpowering. Imagine there's a huge bouquet of flowers sitting on your mantelpiece and you get a lovely fresh hit of fragrance every time you walk past. This is that, bottled."
Liz Earle Superskin Moisturiser with Natural Neroli, £42
"This has been included in Woman & Home magazine countless times and won best everyday moisturiser in our 2015 Beauty Awards. So why all the hype? The rich, buttery texture that somehow sinks in grease-free, the juicy omega 3 and rosehip oils soften and hydrate even very dry skin and the natural neroli scent. Admittedly, it's not for everyone - there's an unfragranced version too - but as a lover of all things herbacious and citrussy, it's definitely for me. "
Liz Earle Energising Botanical Body Wash, £15
"In my experience, even the most committed beauty addicts balk at the idea of spendy shower gel, pleading the down the plughole theory. To which I say, skin is skin. If like most of us you have dry patches and bumpy bits, using something like this with essential oils of grapefruit, pine and peppermint will soften and smooth without the drying alcohol or artificial fragrances found in cheaper body washes. A little goes a very long way and it's a total pleasure to use so could make getting out of bed a bit easier too. Result."
Liz Earle Superskin Eye Cream, £39
"A new addition to the Liz Earle stable, but fast gaining fans myself included. This shares the luxurious texture and nice moisturising qualities of Superskin but feels a little looser and lighter, so doesn't overload that thin skin around your eyes, which can actually make them appear puffier. There are some new ingredients - alfafa and green tea to brighten and firm - and the cute applicator makes sure you use just the right amount."
Which is your favourite?
As woman&home's Senior Beauty Editor, Fiona Mckim has tried more products than she’s had hot dinners and nothing makes her happier than raving about a brilliant beauty find on womanandhome.com or her instagram grid (@fionamckim if you like hair dye experiments and cute shih-tzus)
Fiona joined woman&home as Assistant Beauty Editor in 2013, working under legend Jo GB, who taught her everything she needed to know about the industry (clue: learn about ingredients and employ extreme cynicism).
In a previous life, Fiona studied journalism back home in bonnie Scotland and honed her skills as a magazine features writer, with a brief and terrifying stint on the showbiz gossip pages of a tabloid newspaper in between. She's a skincare fanatic who can’t resist adding an extra step to her routine if it’s all the rage in Japan, loves fragrance, has fun with makeup and never turns down the chance to test a new hair tool. Basically, she loves it all.
When not slathering herself in self tan or squinting at a tiny ingredients list on a moisturiser, you’ll probably find Fiona enjoying something to do with food - cooking it, eating it, cajoling her friends into trekking across London to try a hyped pop-up in a dirty car park.
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