Gatineau's tan serum is so hydrating I can use it as my main skincare - and it's so natural on pale skin
Forget complicated routines; this 2-in-1 glow-giver is a godsend for lazy days and holidays
My brilliant first beauty director, Jo GB, taught me so many important lessons about writing, but one that's stuck with me is that "talking about the weather means you have nothing more interesting to say."
So I'm trying to resist kicking off every piece I write by stating the obvious re: sun. But it's getting harder as this mostly pleasingly (albeit worrying on a deeper level) hot and dry summer marches on.
Our collective desire to find the best self tan, or the best facial sunscreen is as apparent in my WhatsApp groups as it is in search engine statistics. Fine, I'll admit it: it's blimmin' boiling, has been for ages, and it's all anyone can think or talk about. So I'll talk about it too, via a product that's helped get my pasty pallor right where it needs to be for sunny season.
Why this hydrating gradual face tanner is my beauty buy of the week
As a peely-wally Scottish beauty editor, I've tried 1001 iterations of the best fake tans for pale skin - and could probably write a dissertation on the distinct merits of gradual vs instant vs mousse vs spray.
One category I have seen explode in recent years is facial tanners that include skincare ingredients. These are usually gradual tans with no-rinse formulas - very useful when time is short, but you want to look even-toned and glowy under, or without, makeup.
Self-tanners can be drying on the whole, but Gatineau has absolutely rammed this with seven weights of hyaluronic acid to draw moisture into various layers of your skin for a plumping effect. It also contains plant-derived antioxidants, barrier-boosting Vitamin E and quenching Aloe Vera.
Texturally, it's more of a light, elegant fluid than a serum, but thanks to all that skincare action, I can happily swap out my usual hydrating serum for this on the day I use it, with no ill effects on skin's moisture levels.
(l) my trusty tube of Golden Glow (m) my skin before applying and (r) subtly bronzed and plumped skin after
Three hours after applying, a healthy, even glow arrives, and the dehydration lines under my eyes fade. It smells of nothing while developing, which is when eau de baked potato usually emerges, and I appreciate the light/medium and medium/dark options. Plenty of skins look great with a tan, not just pale ones like mine.
There's an ease to Golden Glow. Face tanning drops that mix into your moisturiser sound convenient, but you have to work out how much to use, what to mix it with and how to do that without the super-concentrated drops staining your hands. This pre-mixed tube does the work for you - one pump or two, spread it on, wash your hands, and you're golden.
Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness questions you want answered.
Now, seeing as I'm being honest about the weather, shall we talk about tanning? Doing it the old-fashioned way, i.e. from the sun, has gone the same way as smoking cigarettes or using a gas-guzzling 4x4 for school drop-off in cities. Very frowned upon.
This is for such obvious reasons I won't go into them. But those who remember long SPF15-slathered sunlounger sessions probably also recall (whisper it) how good it felt to bask yourself all toasty and golden.
I think it's ok to admit this forbidden pleasure while remaining dedicated to resisting those rays. And resist we must. Because - aside from charging up on Vitamin D like a lizard on a rock - self-tanner replicates all the best bits of sunbathing without trying to seriously hurt you in the process.

As woman&home's Beauty Channel Editor, Fiona Mckim loves to share her 15+ years of industry intel on womanandhome.com and Instagram (@fionamckim if you like hair experiments and cute shih-tzus). After interning at ELLE, Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her to understand ingredients and take a cynical approach to marketing claims. She has since covered every corner of the industry, interviewing dermatologists and celebrities from Davina McCall to Dame Joan Collins, reporting backstage at London Fashion Week and judging the w&h Beauty Awards.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.