Gatineau's tan serum is so hydrating I can use it as my main skincare - and it's so natural on pale skin

Forget complicated routines; this 2-in-1 glow-giver is a godsend for lazy days and holidays

beauty editor Fiona McKim pictured with tanned skin outdoors, beside an image of gatineau gradual tan on a marble worktop
(Image credit: Future / Fiona McKim)

My brilliant first beauty director, Jo GB, taught me so many important lessons about writing, but one that's stuck with me is that "talking about the weather means you have nothing more interesting to say."

So I'm trying to resist kicking off every piece I write by stating the obvious re: sun. But it's getting harder as this mostly pleasingly (albeit worrying on a deeper level) hot and dry summer marches on.

Our collective desire to find the best self tan, or the best facial sunscreen is as apparent in my WhatsApp groups as it is in search engine statistics. Fine, I'll admit it: it's blimmin' boiling, has been for ages, and it's all anyone can think or talk about. So I'll talk about it too, via a product that's helped get my pasty pallor right where it needs to be for sunny season.

Why this hydrating gradual face tanner is my beauty buy of the week

As a peely-wally Scottish beauty editor, I've tried 1001 iterations of the best fake tans for pale skin - and could probably write a dissertation on the distinct merits of gradual vs instant vs mousse vs spray.

One category I have seen explode in recent years is facial tanners that include skincare ingredients. These are usually gradual tans with no-rinse formulas - very useful when time is short, but you want to look even-toned and glowy under, or without, makeup.

Beauty editor fiona mckim pictured before and after applying gatineau golden glow tanner, with noticeably glowing skin after, next to an image of gatineau golden glow on a marble backdrop

(l) my trusty tube of Golden Glow (m) my skin before applying and (r) subtly bronzed and plumped skin after

(Image credit: Future / Fiona McKim)

Three hours after applying, a healthy, even glow arrives, and the dehydration lines under my eyes fade. It smells of nothing while developing, which is when eau de baked potato usually emerges, and I appreciate the light/medium and medium/dark options. Plenty of skins look great with a tan, not just pale ones like mine.

There's an ease to Golden Glow. Face tanning drops that mix into your moisturiser sound convenient, but you have to work out how much to use, what to mix it with and how to do that without the super-concentrated drops staining your hands. This pre-mixed tube does the work for you - one pump or two, spread it on, wash your hands, and you're golden.

Now, seeing as I'm being honest about the weather, shall we talk about tanning? Doing it the old-fashioned way, i.e. from the sun, has gone the same way as smoking cigarettes or using a gas-guzzling 4x4 for school drop-off in cities. Very frowned upon.

This is for such obvious reasons I won't go into them. But those who remember long SPF15-slathered sunlounger sessions probably also recall (whisper it) how good it felt to bask yourself all toasty and golden.

I think it's ok to admit this forbidden pleasure while remaining dedicated to resisting those rays. And resist we must. Because - aside from charging up on Vitamin D like a lizard on a rock - self-tanner replicates all the best bits of sunbathing without trying to seriously hurt you in the process.

Fiona McKim
Beauty Editor, womanandhome.com

As woman&home's Beauty Channel Editor, Fiona Mckim loves to share her 15+ years of industry intel on womanandhome.com and Instagram (@fionamckim if you like hair experiments and cute shih-tzus). After interning at ELLE, Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her to understand ingredients and take a cynical approach to marketing claims. She has since covered every corner of the industry, interviewing dermatologists and celebrities from Davina McCall to Dame Joan Collins, reporting backstage at London Fashion Week and judging the w&h Beauty Awards.

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