This hair strengthening shampoo is currently most in-demand from beauty fans

in demand beauty products
(Image credit: Getty Images/EyeEm)

If there was one positive to come out of lockdown, it’s that most of us are caring for our hair a bit more.

From regular haircuts to investing in the best shampoo and conditioner or nourishing treatments like the best hair masks, or doing everything we can to encourage natural hair growth, we’ve all become a bit more aware of our hair health than we were before lockdown.

So it’s no surprise that a particular bestselling strengthening shampoo has topped a list of best beauty products voted by beauty fans. Online beauty retailer Cult Beauty has released their list of customer favourites as voted by their most loyal fans. And, of course, nourishing treatment Olaplex made the list, as well as the shampoo version of the strengthening formula.

When it comes to hair care, Drunk Elephant’s Glossing shampoo also made the list for its delicately cleansing sulphate-free formula. Looking to do your own beauty haul? These are all the winners from Cult Beauty’s ‘Haul of Fame’ vote…

Cult Beauty’s most in-demand beauty products

Best hair treatment: Olaplex No 3 Hair Perfector

Best hair treatment: Olaplex No 3 Hair Perfector

Specifications

RRP : £28 for 100ml

Best vegan product: Olaplex No 4 Bond Maintenance Shampoo, £26.00, Cult Beauty

Best vegan product: Olaplex No 4 Bond Maintenance Shampoo

Specifications

RRP: £28 for 250ml

Best cleanser: Fresh Soy Face Cleanser, £30.00, Cult Beauty

Best cleanser: Fresh Soy Face Cleanser

Specifications

RRP : £34 for 150ml

Best mask: Glow Recipe Watermelon Glow Sleeping Mask

Best mask: Glow Recipe Watermelon Glow Sleeping Mask

Specifications

RRP : £19 for 25ml

Best eye treatment: Drunk Elephant C-Tango Multivitamin Eye Cream, £54.00, Cult Beauty

Best eye treatment: Drunk Elephant C-Tango Multivitamin Eye Cream

Specifications

RRP : £57 for 15ml

Best skincare tool: NuFACE Mini Facial Toning Device, £167.00, Cult Beauty

Best skincare tool: NuFACE Mini Facial Toning Device

Specifications

RRP: from £184

Best foundation: NARS Natural Radiant Longwear Foundation, £35.00, Cult Beauty

Best foundation: NARS Natural Radiant Longwear Foundation

Specifications

RRP : £41

Best face powder: Laura Mercier Translucent Loose Setting Powder

Best face powder: Laura Mercier Translucent Loose Setting Powder

Specifications

RRP : £38.50

Best mascara: Too Faced Better Than Sex Mascara, £22.00, Cult Beauty

Best mascara: Too Faced Better Than Sex Mascara

Specifications

RRP : £28 for 8ml

Best palette: Charlotte Tilbury Luxury Palette - Pillow Talk, £40.00, Cult Beauty

Best palette: Charlotte Tilbury Luxury Palette Pillow Talk

Specifications

RRP : £46

Best lipstick: Charlotte Tilbury Matte Revolution, £25.00, Cult Beauty

Best lipstick: Charlotte Tilbury Matte Revolution

Specifications

RRP : £29
Aleesha Badkar
Digital Beauty Editor, woman&home

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.

Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.