This hair strengthening shampoo is currently most in-demand from beauty fans


If there was one positive to come out of lockdown, it’s that most of us are caring for our hair a bit more.
From regular haircuts to investing in the best shampoo and conditioner or nourishing treatments like the best hair masks, or doing everything we can to encourage natural hair growth, we’ve all become a bit more aware of our hair health than we were before lockdown.
So it’s no surprise that a particular bestselling strengthening shampoo has topped a list of best beauty products voted by beauty fans. Online beauty retailer Cult Beauty has released their list of customer favourites as voted by their most loyal fans. And, of course, nourishing treatment Olaplex made the list, as well as the shampoo version of the strengthening formula.
When it comes to hair care, Drunk Elephant’s Glossing shampoo also made the list for its delicately cleansing sulphate-free formula. Looking to do your own beauty haul? These are all the winners from Cult Beauty’s ‘Haul of Fame’ vote…
Cult Beauty’s most in-demand beauty products
Best hair treatment: Olaplex No 3 Hair Perfector
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Best vegan product: Olaplex No 4 Bond Maintenance Shampoo
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Best cleanser: Fresh Soy Face Cleanser
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Best mask: Glow Recipe Watermelon Glow Sleeping Mask
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Best eye treatment: Drunk Elephant C-Tango Multivitamin Eye Cream
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Best skincare tool: NuFACE Mini Facial Toning Device
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Best foundation: NARS Natural Radiant Longwear Foundation
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Best face powder: Laura Mercier Translucent Loose Setting Powder
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Best mascara: Too Faced Better Than Sex Mascara
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Best palette: Charlotte Tilbury Luxury Palette Pillow Talk
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Best lipstick: Charlotte Tilbury Matte Revolution
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Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.
Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has worked as Shopping Writer at woman&home, gained an AOP awards nomination after working on their news team, contributed to Women's Health, Stylist and Goodto and earned an MA in Magazine Journalism from City, University of London.
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