Jo Malone launches new product that will transform dry and lacklustre hair

jo malone cologne intense hair mist velvet rose oud

(Image credit: Getty)

By Aleesha Badkar 2020-01-08T15:30:00Z

Jo Malone are known for their gorgeous collection of decadent fragrances.

Whether for the body with the vast array of colognes, lotions and bath products that they have to offer, or for the home with their coveted candles, diffusers and sprays, the British icon creates some of the best scents around.

But now the London-based brand is offering another form of scent that not only promises to leave us smelling fabulous as usual, but will also give some much needed tender loving care to our lacklustre locks.

We are talking, of course, about a hair mist.

MORE:Jo Malone launches gorgeous scent inspired by autumn

The fragrance house has added to their ever-growing by expanding their luxurious Cologne Intense collection with a brand new hair mist.

The lightweight hair mist, which has been added to the brand’s Velvet Rose & Oud fragrance line, boasts a whole cohort of lock-loving ingredients, including haircare powerhouse Argan oil.

The wonder ingredient has built a reputation as a wonder product for hair, transforming dry and dull locks by infusing them with nourishments and leaving a healthy shine.

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Shop the hair mist here

Velvet Rose & Oud Hair Mist

This mist is formulated with nourishing and softening ingredients, giving hair a healthy shine and rich, sensual scent.

Jo Malone

Available now

£46

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£46

Available now

Jo Malone

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Jo Malone have blended the staple oil with Pro Vitamin B, which is known for promoting healthy hair and is regularly used in hair supplements.

While this isn’t the first hair mist that Jo Malone have introduced, as they already offer their English Pear & Freesia option, this new offering is the only from their Cologne Intense line and does include the hair-loving addition of antioxidant Vitamin E, which supports healthy hair growth as well as caring for the scalp and reducing the amount of environmental damage done to locks.

The mist is so nourishing that it’s even suitable for dry and damaged colour-treated hair.

MORE: How hair serum can be used in the shower to get shiny locks

And this isn’t the only new addition to the brand’s delectable Cologne Intense collection.

Their have further extended their Velvet Rose & Oud line with a Shower Cream and a home Diffuser.

And if that wasn’t enough, the leading brand has released brand new Cologne Intense fragrance – and we’re loving it to get us through dreary January.

Shop the fragrance here

Vetiver & Golden Vanilla Cologne Intense

This deliciously sensual scent opens with a dash of cardamom and the freshness of grapefruit tea.

Jo Malone

Other sizes available

£122

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£122

Other sizes available

Jo Malone

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Their new Vetiver & Golden Vanilla scent blends fresh and spicy cardamom with earthy Vetiver and warm Vanilla for a gorgeous and enveloping addition ti the collection.

“Through Cologne Intense we want to whisk you away on a journey using ingredients that have a true, strong story,” said Celine Roux, Global Head of Fragrance at Jo Malone London.

“We consciously magnified the name of the new fragrance with ‘Golden’ to call to mind the warmth of the scent. It’s glowing and bountiful – like the island of Madagascar itself”.

All of the products launch today and are available to buy on the Jo Malone website.

Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.

Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.

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Email: aleesha.badkar@futurenet.com